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5 min read
7 Ways You Can Improve WordPress Website Speed
How to check WordPress website speed
You don’t have to sit with a stopwatch to measure how long it takes for your site to load. There are tools that you can use to measure site speed and performance. These tools include:- PageSpeed Insights: PageSpeed Insights by Google captures the site’s mobile and desktop performance through different Web Vitals metrics. It also gives your site a score of 0-100 for both mobile & desktop, with clear explanations for improving the score. Here, you don’t get page loading time.
- Pingdom: Pingdom lets you check your website speed test with the option to choose from a list of servers worldwide. It gives you site grades and lets you know the exact load time.
- GTmetix: GTmetrix is comprehensive website optimization and testing tool. It grades your site and also lets you know the page load time.
- What is the size of the page you’re testing?
- Is the web page cached or not?
- How many requests does the page generate?
- Does the site load static or dynamic content?
1. Get a Good WordPress Hosting
Website speed improvements start with your WordPress hosting. It is at the core of your site’s performance and directly influences the website loading time.
If you’re starting, you'll see a lot of shared hosting providers that sell their services as the "best" thing you can get. Here, you get unlimited bandwidth, email space, and even domains bundled into the package.
However, you may soon discover that shared hosting is limited and struggles during peak traffic hours. And that's why shared hosting plans are cheap.
You can get dedicated hosting, managed WordPress hosting, or a virtual private server(VPS) to solve the peak demand problem. These'll cost you more, but you'll get excellent service with fast server performance to boost your website loading times.
We recommend checking out DigitalOcean, SiteGround, and Bluehost. From there, choose the package according to your budget and requirements.
2. Optimize WordPress Database
As your site grows, you’ll find your WordPress database filled with a lot of information. However, not all this information is needed to run your site optimally.
For example, the WordPress database contains pieces of information such as revisions, trashed posts, unused tags, deleted comments, etc. The server takes a little longer to get the user’s requests. In simple words, it slows down your website.
You can use plugins such as WP-Optimize or Advanced Database Cleaner to fix this. Both are excellent plugins and let you optimize the database with just one click. Moreover, they’re free to use.
3. Use Optimized themes and plugins
The WordPress ecosystem is huge, but only some of the available plugins/themes are optimized. If you use an unoptimized plugin/theme, you're bound to get problems, including slow load times.
That's why, to give your site the best possible way to load fast, you need to choose a theme and plugin that are properly coded and don't feature unnecessary features.
For themes, check out Themify, Astra, and StudioPress. And, for plugins, you can check out our 10 Must-Have WordPress Plugins for Business Websites.
4. Use a Content Delivery Network(CDN)
Website load times differ for different users across the world. This happens because your hosting server is located in one place and serves users worldwide.
To solve this, you can keep a copy of your site on a content delivery network(CDN) that is much closer to the user. It lowers website load times. The only limitation is that it stores static files, including CSS and JavaScript. This means your server will still do some work, preferably less, as static files are served through the CDN.
For CDN, you can use Cloudflare.
5. Use a Caching Plugin
Whenever a visitor requests a webpage from your dynamic site, the server compiles and serves the request. This can cost you server performance and slow down your site.
However, you can use a cache plugin to speed up your WordPress site by saving up to 0.5-2 seconds of load time. The cache plugin creates a handy page copy and serves it to visitors without the need to generate a page every time.
There are plenty of good WordPress cache plugins you can try, including W3 Total Cache, WP-Optimize, WP Rocket, and WP Super Cache.
6. Reduce HTTP Requests
Your WordPress site relies on multiple resources to load properly. Some of it is internally served by the server, while others are requested through external sources such as analytics services, typography, etc.
In an ideal scenario, you cannot completely stop external HTTP requests but can reduce them to improve your site’s speed. To reduce the HTTP requests, check which plugins or services are making the requests. Once found, try to disable them. You can also merge requests into one request to save time.
7. Always Optimize Images
Images give visitors a visual experience and engage them. If your post has the right images, it’ll perform and convert nicely. However, you need to optimize images so that it doesn’t slow the page down.
To optimize images, you can compress and re-size them through editing software. This will reduce the size significantly. You can also use an image optimization WordPress plugin such as Smush, EWWW Image Optimizer, or Imagify that takes care of image compression during upload.
Conclusion
Not all WordPress site owners understand the impact of speed and incur revenue loss. With our list of ways to improve site speed, you’re bound to get better load times, resulting in site growth in terms of visitors and revenue.
General
5 min read
5 Undeniable Signs Your Business Website Needs a Makeover
Introduction
Your website is one of the most critical assets your business has. It’s the first impression of your business. Most importantly, it's a 24/7 lead generation machine. Potential customers will visit your website, get information about the products and services that you offer, and decide whether they want to get in touch with you or not. Having said that, this critical asset is overlooked many times. To put things in context, we studied more than 1000+ companies' websites and found almost a third of businesses' websites were outdated and needed a complete makeover. Their design, content, site speed, user flow, updates, upgrades, maintenance, and overall user experience need to be seriously looked at. The websites weren't up to the mark as compared with current web standards and needed an overhaul. But the question is, how do you decide that your website needs an overhaul? What are the common signs to look for? This blog exactly discusses this. Here are the top five signs.1. Your website doesn't convert, hence it needs a makeover
Imagine a visitor landing on your website through SEO or paid ads. The visitor is browsing through the site and has spent thirty minutes on your website but has not filled out the contact form or called the number you provided on the website.
S/he has gone through all your products or services, about us, and contact us pages but is still hesitant to contact you. Next, your website’s tab is closed and the visitor is never going to come back again. (Use visual analytics tools such as Clarity or Hotjar, which give information on how visitors are browsing your website.)
But the question is, why did the visitor not take the next step of contacting you?
Here are a few reasons,
- Visitors had a bad user experience on your website.
- The website is slow to load.
- The navigation is confusing. The website's structure is not optimized in such a way that it helps visitors follow a clear path.
- The information on the website has not convinced the visitor to make a decision to contact you.
- The website does not offer a clear call-to-action that prompts visitors to take the next step.
2. Your competitors’ websites look and perform better.
Have a look at your top three competitors' websites, and compare them with your website.
Compare the top five pages, including the home page, any products or services, and contact us.
Analyze where your website stands in terms of content, user experience, loading times, website traffic, and keywords that you rank for on search engines.
If you feel that their website is better than yours, informs better, and establishes trust faster, then congrats you are losing out to them.
3. You have not upgraded your website for the past 1.5 years
Does your website design look like it's from another era? Then it's time for redevelopment.
if your website was created more than 1.5 years ago, it's time for an upgrade.
Why more than 1.5 years?
Based on our experience, if the website is stagnant and non-maintained for that amount of time, it reaches a saturation point beyond which it becomes unengaging and outdated. One cannot have an old website that stays as it is for five to ten years and still expect it to generate business.
So why has it not been upgraded?
Typically, business owners delay website redevelopment for the following reasons
- It’s only been a year since the website was built, and it’s working fine.
- No budget is allocated for website development annually
- Our major source of leads is generated offline, so why worry about the website?
- Revamp will cost us a lot. Let’s use that money for marketing activities.
- Finding a new web agency is time-consuming so let's delay it this year.
- Our website is just a filler, so it doesn’t need attention.
4. Your brand has changed, hence it needs a makeover
If your brand has changed or you are planning to rebrand, then it's time for your website to change too.
Typically, companies rebrand for the following reasons
- The business has a new direction.
- The business is ready to go to the next level.
- The products or services offered have significantly changed since the last rebranding.
5. You feel it, your team tells you, or your existing website developer reminds you.
You feel it.
Do you cringe when you see your company’s website? Or do you feel embarrassed about your website? As a business owner, if you feel that the website is outdated, then it's the perfect time to get it redeveloped. To give a real-life example, here is one of our client's website home page screenshot. The client approached us to redesign the website because he was dissatisfied with it.
Screenshot 1: Old website of one of our clients.
At first glance at the website, we knew- The design looks dated, the photos are low quality, and the overall aesthetic is unappealing.
- The business has outgrown. It has evolved over the years, but the website doesn’t go hand in hand with this change.
- Over the years, the site has accumulated design and content inconsistencies, giving users a bad experience.
- The website didn’t incorporate the changes in the business's marketing strategy, which had changed over the period.
- Visitors were not as interested in the website as they were initially.
Your team tells you
Another sign to watch for is that your team constantly tells you, specifically the marketing and sales team, that the website needs to be upgraded. Here, business owners tend to ignore such requests since they think it's not a pressing need.Your existing website developer reminds you
Another important sign to look for is when your existing website vendor reminds you that the website is aging and needs a revamp. We ourselves tell our customers that their website has not been redeveloped for more than two years and needs serious attention. Since we know the market's trends inside out, we warn our clients that websites need to be upgraded even before they become stagnant and outdated.Conclusion
We discussed the top signs that you need to look for when determining whether your website needs a makeover or not. The next step is to head over to your website, go through these signs, and check if you feel that the website is stagnated, outdated, and needs an overhaul. Also, discuss this with all the stakeholders, specifically with your marketing and sales team. If you need expert advice on this, feel free to talk with our website experts.
General
5 min read
How to reduce Cumulative Layout Shift
Major causes of Layout Shifts
CLS mainly occurs due to the change in the DOM element’s position or dimensions. The most common causes for CLS are,- Images without width and height attributes
- Ads, iframes, and embeds with no reserved space
- Web Fonts causing FOIT or FOUT
- Dynamically inserted elements above the existing elements
Images without width and height attributes
The problem
Consider the below situation. An image without width and height specified is requested from the server. [video width="800" webm="https://www.wpoets.com/wp-content/uploads/2021/08/cumulative-layout-shift-by-image.webm"]A screencast showing Image loaded without width and height causing layout shift
Before downloading the image the browser doesn’t know the amount of space that it should allocate. Once the image is loaded, the browser allocates the required space thus shifting the elements below it. This causes layout jank.The solution
Following is the solution for responsive images with minimum layout shift.<style>
img {
width: 100%; height: auto;
}
</style>
<img
width=”800”
height=”800”
src=”demo-image-800.jpg”
srcset=”demo-image-480.jpg 480w,
demo-image-800.jpg 800w”
sizes=”(max-width: 600px) 480px, 100%”
alt=”This is Demo Image” />
Ads, iframes, and embeds with no reserved space
The problem
As with the images, advertisements can contribute to a high CLS score. Advertisements in most cases load asynchronously. If sufficient space is not reserved beforehand they can cause CLS. [video width="600" webm="https://www.wpoets.com/wp-content/uploads/2021/08/cumulative-layout-shift-by-advertisement.webm"][/video]A screencast showing Image loaded without width and height causing layout shift
Before downloading the image the browser doesn’t know the amount of space that it should allocate. Once the image is loaded, the browser allocates the required space thus shifting the elements below it. This causes layout jank.The solution
Following is the solution for responsive images with minimum layout shift.<style>
img {
width: 100%;
height: auto;
}
</style>
<img
width=”800”
height=”800”
src=”demo-image-800.jpg”
srcset=”demo-image-480.jpg 480w,
demo-image-800.jpg 800w”
sizes=”(max-width: 600px) 480px, 100%”
alt=”This is Demo Image”
/>
Ads, iframes, and embeds with no reserved space
The problem
As with the images, advertisements can contribute to a high CLS score. Advertisements in most cases load asynchronously. If sufficient space is not reserved beforehand they can cause CLS. [video width="600" webm="https://www.wpoets.com/wp-content/uploads/2021/08/cumulative-layout-shift-by-advertisement.webm"][/video]A screencast showing advertisements causing layout shift
For optimal performance publishers often support dynamic ad sizes like fluid & multi-size ad slots which gives better CTR. These ads may expand or collapse, depending on the settings, thus triggering layout shift.The solution
To fix CLS issues created by ads, reserve space statically beforehand. Although, due to the variety of ad sizes available, a one-size-fits-all space allocation is difficult. Instead, make adjustments to size allocation until its layout shifts free. The size to be allocated can be determined by historical data reports from the publisher. For e.g, there are two ads of sizes 300x240 & 320x60 which are delivered. Allocating a height of 240 px can avoid layout shift. The bare minimum code for a multi-size ad slot could be,<div
id="publisher-ad-slot"
style="min-width: 300px; min-height: 250px;">
</div>
Using media queries different devices should be targeted.
For fluid ad slots, it’s recommended to reserve a slot below the fold as they would definitely resize and cause layouts shifts.
Dynamically inserting elements above the existing elements
The problem
As with images and ads, dynamic content is also responsible for CLS. The new content is dynamically added on top of the existing content. Following are some examples of dynamically injected content,- Newsletter signups
- Register for a webinar or conference
- Campaigns and special offers
- Install mobile apps
- Download whitepaper or ebook
Custom web fonts causing FOUT or FOIT
The problem
Another common cause of Cumulative Layout Shift is custom fonts. As compared to the other causes, custom fonts have a smaller impact but still, the layout shift is visible. Custom fonts have to be downloaded and rendered. Till the fonts are loaded two problems can occur depending on the font-display CSS property set. FOUT (Flash of Unstyled Text) occurs when the custom font is downloaded and is swapped with the fallback font. Until the font is being downloaded the fallback font is displayed. [video width="600" webm="https://www.wpoets.com/wp-content/uploads/2021/08/cumulative-layout-shift-by-fout.webm"][/video]A screencast showing Flash of Unstyled Text (FOUT)
FOIT (Flash of Invisible Text) is when the browser doesn’t display any font, not even fallback font. It shows invisible text till the custom fonts are loaded. [video width="600" webm="https://www.wpoets.com/wp-content/uploads/2021/08/cumulative-layout-shift-by-foit.webm"][/video]A screencast showing Flash of Invisible Text (FOIT)
In both cases any font that renders smaller or larger than its fallback causes layout shift.The solution
As of now to avoid CLS caused by fonts, there is only one solution. The idea is to use <link rel="preload"> along with CSS property font-display: optional. This will load fonts without layout jank when rendering custom fonts. Here is the code, <link
rel="preload"
href="/assets/Pacifico-Bold.woff2"
crossorigin as="font"
type="font/woff2" >
This codelab explains in detail how the above code works.
Closing thoughts
Minimizing CLS score should be on high priority for website owners since layout shift leads to a poor user experience. The common solution to fix Layout shifts is to reserve space. Reaching a CLS score of 0 should be an ideal target. Here is a screenshot of Gtmetrix for a web page that we optimized for a CLS score of 0.
A web page optimized for CLS score of 0
CLS metric is the first step to make websites more visually stable. It’s evolving and in the coming years, based on data analysis it would tell us more about its impact on User Experience.
General
4 min read
Introduction to the Core Web Vitals
Introduction
Google is in the process of updating its search algorithm called “Page Experience Update” which introduces Core Web Vitals (CWV) as the new ranking factor. This update has started rolling out globally in June 2021 and is expected to complete by the end of August 2021. Core Web Vitals (CWV) will help in ranking web pages (along with hundreds of other ranking factors) that load fast, quick to respond to the user interactions, and are visually stable, thus giving the best possible experience for the visitors.The Basics of Core Web vitals

Search Signals for Page Experience Source: Google Search Central
As seen in the above image the “page experience signals” combine Core Web Vitals with Non-core Web Vitals. This blog focuses only on the Core Web Vitals.1) Largest Contentful Paint (LCP)

CWV metric 1: Largest Contentful Paint (LCP) Source: web.dev/vitals
The first metric in the CWV is the Largest Contentful Paint (LCP) which measures the loading performance of a web page. A web page consists of many elements such as text, images, videos, among others. The browser takes some time to render these elements. The time it takes for the web page’s largest element painted within the viewport (above the fold) is LCP. Let’s say there is a webpage where above-the-fold content consisting of five paragraphs and two images. The size of the first image is 100KB and that of the second image is 200KB. [aw2.module slug='pullquote' pull_class='float-left'] [aw2.this html] According to Google, a good LCP score is 2.5 seconds or less for the 75th percentile of the page loads segmented across mobile and desktop devices [/aw2.this] [/aw2.module] If we assume that the text size is less than the image size, the image of the size 200KB will be considered the largest element in the viewport and will be shown in the LCP. As of now only text and image blocks visible in the viewport are considered in the LCP metric. In the case of videos, the poster image is considered. The elements contributing to LCP could be different for mobile and desktop views. For mobile view, it could be a text element, but it could be an image for desktop, depending on the layout rendered in the viewport. There would be at least one LCP element on the web page by default.2) First Input Delay (FID)

CWV metric 2: First Input Delay (FID) Source: web.dev/vitals
[aw2.module slug='pullquote' pull_class='float-right'] [aw2.this html] According to Google, a good FID score is 100 milliseconds or less for the 95th–99th percentile of the page loads segmented across mobile and desktop devices [/aw2.this] [/aw2.module] The second metric in the CWV is First Input Delay (FID) which measures the interactivity & responsiveness of a web page. Input delay (first one only) is when a user tries to perform some action like clicking a link or tapping a button or typing, but the browser's main-thread is busy doing other important tasks, thus it’s unable to respond to the user’s interaction. The browser’s main thread is responsible for various tasks such as loading the resources, parsing HTML & CSS, building the DOM, executing javascript, along with other important tasks.3) Cumulative Layout Shift (CLS)

CWV metric 2: Cumulative Layout Shift (CLS) Source: web.dev/vitals
The third metric in the CWV is Cumulative Layout Shift (CLS) which measures visual stability. [aw2.module slug='pullquote' pull_class='float-left'] [aw2.this html] According to Google, a good CLS score is 0.1 or less for the 75th percentile of the page loads segmented across mobile and desktop devices. [/aw2.this] [/aw2.module] Visual stability is achieved when there are fewer or no unexpected layout shifts in the viewport. An example of an unexpected layout shift is when a user is viewing a piece of content and is about to click a menu, but suddenly due to an advertisement, the page layout changes and the user clicks the ad instead of the menu. This layout shift is annoying and causes a poor user experience. The most common causes for CLS are, images without width and height, dynamically inserted content above the existing content or ads, and iframes without dimensions.Conclusion
Google’s Page Experience Update is important (as for every minor or major update) for all stakeholders, from developers to marketers to business owners. This new update will change how the web pages are developed and tested. Before making any new web pages live, it’s now necessary to check the Core Web Vitals in the lab environment. Once the webpages are live they have to be continuously monitored with field data collected from real users and based on the data improve the page experience. We have already included Core Web Vitals in our continuous improvements program. This update is important for us, as we are always looking for ways to continuously improve our clients’ websites.
General
1 min read
(Secret) Santa came to WPoets

Team Members added themselves as Secret Santa
Team Members added themselves as Secret Santa. Also, they added their wish list along with their address. For drawing the names each member clicks once on a gift box, which is shown randomly. The chosen name and their wish list are emailed to the logged-in user.
Selecting a name to Gift
Gifts by Secret Santa
Workplace Christmas celebrations allow us to spend quality time together as a team. Merry Christmas and Happy New Year. Signing off for now. See you next year.
EdTech
8 min read
Top online Platforms that Educational Institutions should use to engage their students amid the Coronavirus lockdown
Introduction
The world is hit by a pandemic caused by coronavirus due to which all the educational institutions such as Schools, Colleges, Universities, Private institutions, have to abruptly & temporarily shut down to prevent the rapid spread of the virus. This is unprecedented where millions of students right from primary schools to colleges are forced to switch to e-learning tools to ensure their educational continuity. Educators are now under extreme pressure to complete the remaining activities such as assignment submission, oral viva’s, practical examinations, summative exams, among others for the current academic year. They are also worried about how things are going to move forward in the next academic year when the entire existing system has collapsed. Many educational institutions have completely stopped their teaching activities, while some institutions are carrying out activities through online tools, emails, and WhatsApp. But the remaining major part has not yet fully adopted or doesn't use online tools at all. The purpose of these tools is to virtually create an environment similar to their classroom so that the students can feel that they are in their classrooms from the comfort of their home. The classroom teaching has few activities- Attendance of students
- Teaching and Learning
- Notes sharing (Presentation / Printed materials / Dictation)
- Assessments (Objective or Subjective, Formative or Summative)
Google Classroom
Google Classroom is built with a purpose to manage teaching and learning online. It helps teachers to create and organize classes, subjects, assignments. Students are enrolled in these classes, are assigned classwork in the form of assignments & quizzes, and have access to shared educational materials. Teachers can post class announcements to all the students or only to selected students. They can track the quizzes and assignments given to students. A detailed progress report, along with the grades of the students, is available all in one place. As expected, the Google Classroom seamlessly integrates with other Google tools such as Google Docs, Google Drive, Google Forms, among others. It's not a full-fledged LMS (as compared to other LMS discussed later in this post), but teachers can quickly configure it and start using it right away. Also, it can scale to any number of teachers and students, thanks to Google's infrastructure. One of the best features of the Google classroom is where Teachers can invite Parents to share summaries of the student’s work. This encourages the parent’s participation in the academic context as they have detailed access to the student’s progress right from the beginning.Your Educational Institution can use the Google Classroom in the following ways
- Teachers can quickly create classes and invite their students to join them.
- A single dashboard to manage all the classes.
- Distribute teaching materials & assignments.
- Easy communication between teachers and students.
- Allows students to take assignments and quizzes.
- It allows teachers to upload educational materials where the students can view them.
| Official Website | https://edu.google.com/products/classroom/ |
| Teacher Center | https://teachercenter.withgoogle.com/first-day-trainings/welcome-to-classroom |
| Help Center | https://support.google.com/edu/classroom/#topic=6020277 |
| Teachers Essential Guide | https://www.commonsense.org/education/articles/teachers-essential-guide-to-google-classroom |
Moodle
Moodle is one of the most flexible tools used by educators for blended learning (mix of both classroom and online teaching and learning), e-learning, distance education, flipped classroom. It’s a powerful learner-centric software that is highly flexible and scalable, which extends both teaching and learning beyond traditional methods, making it accessible for learners any time, anywhere. It’s used by nonprofit, government, businesses of all shapes and sizes, among others, to meet their wide array of learning needs.Your Educational Institution can use the Moodle in the following ways
- Engage students with both online and offline teaching and learning.
- Classes can be instructor-led, self-paced, blended, or entirely online.
- Create courses, share teaching resources to students in the form of PDF, Word, Audio, Video, among others.
- Conduct online exams using quizzes that use pre-built question templates of MCQs, Match the Columns, fill in the blanks, etc.
- Create and share assignments, collect submissions from students digitally (Online text or File submissions). Grade or give feedback on the assignments.
- Moodle has an inbuilt full-fledged file management system, which makes it easy for teachers to upload their teaching materials such as Word Files, Presentations, PDFs. Documents can even be directly imported from various cloud storage services such as OneDrive, Google Drive, Dropbox, among others.
- Teachers can track the progress of each student such as Activity completion & Course completion. All online and offline learning activities can be recorded.
- A calendar to keep track of the various academic activities such as course completion dates, assignment due dates, upcoming quizzes, among others.
| Official Website | https://moodle.com/ |
| Documentation | https://docs.moodle.org/38/en/Main_page |
| Teacher quick guide | https://docs.moodle.org/38/en/Teacher_quick_guide |
| Learn Moodle | https://learn.moodle.org/ |
Zoom
Zoom is a video conferencing service that allows people to meet virtually via audio and video. It is a highly scalable service with real-time messaging and screen sharing, mimicking the classroom environment, perfectly fit for teachers. Video conferencing makes it easier to engage students than any other means. It is a go-to option for teachers to host live classes. It has a simple, intuitive interface with lots of useful options that makes it possible to conduct live classes for even hundreds of students simultaneously. Educational institutions use Zoom for conducting their classes, internal faculties, or administrative meetings; conduct placement drives virtually, among others. This tool makes it possible to extend both teaching and learning beyond traditional classrooms. Students can virtually join classes conducted by their teachers, from the comfort of their home or view recorded sessions later to learn at their own pace.Your Educational Institution can use the Zoom in the following ways,
- Teachers can conduct their classes live or record and share them
- Internal faculties meetings or administrative meetings
- Student Viva’s
- Conduct placement drives virtually, Schedule online interviews.
| Official WebPage | https://zoom.us/ |
| Zoom Training Resources | https://zoom.us/docs/en-us/covid19.html |
Smriti EdTech
Smriti is an EdTech platform we built ground up by working closely with private Schools, Institutes & top NAAC rated colleges. This platform has been constantly improved upon through the feedback from various stakeholders of educational institutions such as top-level management, teaching & administration staff, students & alumni. Although we have discussed Google classroom and Moodle in this blog, we strongly recommend a tailormade solution like Smriti EdTech, which is designed from scratch for Educational Institutions like yours. Note that this platform is not a turn-key solution, which can be installed quickly and be used from day one. Instead, it’s a custom-tailored solution that solves specific challenges that a particular institution may have. It is not another generic ed-tech solution that is out there in the market. We believe that every institution is unique and has its own set of challenges, and this platform is built to solve those challenges. Currently, this platform consists of 20+ integrated modules(Click here to see a detailed list of modules), which are custom developed to solve various challenges that educational institutions face.Your Educational Institution can use the Smriti EdTech platform in the following ways,
- Teaching and learning
- Conduct Online Objective and Subjective Exams
- Track progress of students
- The amount of content that has been consumed by the individual student.
- The number of attempted or completed quizzes.
- Detailed tracking of the given assignments.
- Analytics of the Videos (recorded lessons) such as no. of views, the percentage of video viewed.
- Detailed tracking of the given tasks.
- Master Calendar
Conclusion
All the above mentioned online platforms have different features and are designed for various purposes. Teachers should use them for remote teaching & learning, thus keeping the students occupied. Such use of technology, especially in these unprecedented times, has shifted the entire focus from teachers to students hence it has truly become a learner-centered education. The lockdown has forced the entire education sector to switch to online platforms for their operations. There is no better time than now for all the educational institutions to go online as much as possible. I am signing off for now. See you soon. Till then, stay home and stay safe.
General
11 min read
Awesome Websites : A Subscription-based Fully Managed Continuous Improvement Program
- What is Awesome Website
- Why we created Awesome Plans, a subscription-driven service.
- What we offer
- How we are Different
- How your business can Qualify for “Awesome Website” service
1. What is Awesome Website
Awesome Websites is state of the art service offered by us for developing enterprise websites. It’s based on the continuous improvement process which employs incremental improvement of a website over time, replacing traditional all at once approach, better fit for continually growing and evolving business organizations. [aw2.module slug='pullquote' pull_class='float-right'] [aw2.this html] Awesome Websites is based on a continuous improvement process which employs incremental improvement of a website over time, replacing traditional all at once approach, better fit for continually growing and evolving business organizations. [/aw2.this] [/aw2.module] We consider a website to be “Awesome” when it can demonstrate the following qualities,- Brand:
- The website must reflect and add to the brand proposition of the business.
- Adaptive
- The website should be adaptive and must take advantage of the screen it is on, to show the right information, beyond just a responsive site.
- Enabler
- The website should be beyond a Static site. It should enable business workflows to achieve more with less effort.
- Optimized
- It should be continuously optimized to adapt to its visitor behavior.
- Data-Driven
- The Website should be continuously improved upon with feedback from the Analytics. It should leverage valuable insights hidden in data about the website’s visitors.
- Should do its job
- The website is a vital primary marketing tool. It's an online conversion machine, working in parallel with other offline marketing strategies.
2. Why we created Awesome Plans, a subscription-driven service
The long and short of the story is,“Having created hundreds of websites for the customers over the last 10+ years, we have garnered keen insights on what works, and what doesn’t work for the web. We have distilled these insights into a comprehensive improvement plan for our client’s website and created a subscription-driven program to make their website awesome.”
Let’s elaborate more on it. We have been part of many customer journeys. We have seen what had worked for them and what did not. At times things that had worked for a particular client did not work for the other. Few factors that led us to design Awesome Plans were,Unengaging, non-maintained and outdated business website had a negative impact on its visitors.
[aw2.module slug='pullquote' pull_class='float-left'] [aw2.this html] In the past, we have built hundreds of websites, which languished because it never got updated. It almost stayed the same for a long period of time as they were at the time of launch. It never gave the returns that it should have given. [/aw2.this] [/aw2.module] In the past, we have built hundreds of websites, which languished because it never got updated. It almost stayed the same for a long period of time as they were at the time of launch. It never gave the returns that it should have given. While they performed at its best for a period ranging from a few months to a year or so, but over the period it reached the saturation point, beyond which it was never the same website as it was when it was built. By reaching the saturation point, it didn’t mean that the website stopped working, but it started having the following symptoms,- The website was not visually appealing as it was when launched or as compared to current trends.
- The business had outgrown. It has evolved over the years, but the website doesn't go hand in hand with this change.
- The Website didn't incorporate the change in the marketing strategy of the business which had changed over the period.
- Visitors were not much interested in the website as they were initially.
- The content was not engaging anymore, or even worse, the information about products and services was not up to date.
- The Website looked stagnant and outdated.
Drawbacks of Traditional Web Development process
The clients for whom we were developing websites, always came back with requirements small or big. Once the requirements came in, both sides had to sit and discuss what needs to be built, how its gone be achieved, how much time it will take, and the most crucial part, what is the effort and cost for that change. All good so far, but things we never easy as they looked. Clients requirements would change, even in the later stages of the development, more changes would happen closer to project deliveries which would change the scope of work. To accommodate these changes, we had to re-quote, renegotiate, which affected our efforts and the most critical thing, clients expenditure. On our end, we had to align the resources such as designers, developers, project manager’s etc. across projects according to the need of the hour. And to complicate things more, multiple such projects were running in parallel. This traditional web development process was cumbersome and inefficient, costing time and money for both the stakeholders, we and our clients.Drawbacks of Traditional “Fixed Price Cost” Model
[aw2.module slug='pullquote' pull_class='float-right'] [aw2.this html] Working with fixed price model for website development looked easier, cheaper and more profitable in the beginning. [/aw2.this] [/aw2.module] Working with fixed price model for website development looked easier, cheaper and more profitable in the beginning. However, again, it was not the case as it looked. Clients came to us for either development their website from scratch or some maintenance tasks of their existing website. Whatever the case based on the requirement, the time, cost and effort required for that project or task was estimated. The cost was an important parameter in the estimate. Majority of times, our client’s would need a certain amount of time discussing with all the stakeholders within their organization to allocate the required budget. On our end, we had to take deposits upfront (minimum 50% or more of project cost) to start the work. These upfront costs were a barrier to many customers, and it looked like initial entry cost was high, even if the price was divided into smaller payment milestones. And needless to stay that the project requirement would undoubtedly change. In short Back and forth SOW for changing client requirements, negotiations, and renegotiations of the estimate, rearranging payments milestones, countless amount of time that was spent but not billed, awkward late-payment reminders through emails, phone calls. All these things were costing us in terms of time and money. We knew we needed a better pricing model.Clients needed True partnership, on an Ongoing Basis
Not all of our clients were tech-savvy. Most of them wanted to offload their technical requirement to a team of experts who are reliable, talented, experienced and most importantly, who are willing to take responsibility for their business website. [aw2.module slug='pullquote' pull_class='float-left'] [aw2.this html] We defined our services and Bundled them into a subscription model called “Awesome Plans.” [/aw2.this] [/aw2.module] Also, the client’s didn't want to invest internally hiring tech team and manage them by themselves. All they wanted is access to the tech team, which is always available, listening to them whenever they are in need. Going through these factors mentioned above, some trial and error tactics, connecting the dots from the experiences that we had, We came up with a bespoke solution which addresses almost all the problems and most importantly which will work for broad categories of clients.3. What we offer
Currently, as of now writing this blog post, we have three subscription plans. Depending on the client's needs, they can choose a plan which is the best fit for their business. Following Awesome Plans are available,- BASIC: Business Websites
- A starter plan designed for targeting entry-level SMEs
- PRO: Marketing Portals
- Best suited for mid-level SMEs
- EPIC: Business Workflow
- Best suited for Enterprise clients.
4. How we are Different
Being a part of the Software industry, specifically being into the WordPress ecosystem, there are N number of Companies, Agencies, & Freelancers who offer WordPress based services which are more or less similar. [aw2.module slug='pullquote' pull_class='float-right'] [aw2.this html] The fact that we incorporate “Continuous Improvement Process” to build “Awesome Websites” sets us apart from the rest of the service providers in the same niche. [/aw2.this] [/aw2.module] Making it extremely difficult for prospects to choose from these options. The following section describes how we are different and how our solutions are better than similar competitors in the niche.Business Solutions based on Continuous Improvements
The fact that we incorporate “Continuous Improvement Process” to build “Awesome Websites” sets us apart from the rest of the service providers in the same niche. Traditional website development approach leads to a website which is stagnant, non-maintained, outdated. CI approach breaks from this conventional way, to continuously improve and deliver a website which will always be fresh, up-to-date and on the cutting edge. [aw2.module slug='pullquote' pull_class='float-left'] [aw2.this html] Having years of experience under our belts and diverse expertise helps us take up and solve the complex business challenges. [/aw2.this] [/aw2.module]Reliable Experts that can be banked on
We are a team of experts who are creative, talented, reliable, professional and experienced. Having years of experience under our belts and diverse expertise helps us take up and solve the complex business challenges. And the most important part, we take full responsibility for our clients business website.Services Beyond Traditional Retainers
Our services go beyond traditional retainers. Traditional retainers generally consist of following services- Free Hosting
- Uptime Monitoring
- Daily Backups
- Minor Tweaks, Fine-Tuning of the website.
- Plugins and Theme updates
- Virus and Malware Scanning
- Proactive changes to the site every month
- Designing and Developing of
- Landing Pages
- Newsletter Templates
- Analytics & Monitoring
- Awesome Apps
- Complimentary Mobile Apps (running parallel with the Business Website)
- Unlimited Help and Support
- Development of Custom Workflows
We offer True partnership
We believe in delivering solutions that solve real business problems. We are with our clients on every step of building their “Awesome Website” right from planning, development, testing to launching it and beyond. [aw2.module slug='pullquote' pull_class='float-right'] [aw2.this html] Our clients consider us an extension of their team working collaboratively with them on solving their toughest online challenges. [/aw2.this] [/aw2.module] Our clients consider us an extension of their team working collaboratively with them on solving their toughest online challenges.Beyond SOW
Instead of leaving client projects stuck in the pipeline due to renegotiating terms, the scope of work, cost estimates, payment milestones etc., with Awesome Plans subscribed to our clients, and we focus on getting things done.5.How your business can Qualify for “Awesome Website” service
When we designed “Awesome Website” we knew it’s not meant for every website on the planet. We knew for which businesses it’s the best fit and for which it was not. We wanted to work with Clients which resonated with us on the following points,The Website is Not just an online brochure, but a serious marketing tool
[aw2.module slug='pullquote' pull_class='float-left'] [aw2.this html] Building a website and launching it is not the goal. Running it in a way to maximize its potential should be the goal. [/aw2.this] [/aw2.module] A website helps business in building its identity, trust, and reputation. Basically, it's an online conversion machine. We want to work with companies who are serious about their website, who think their website as one of the primary Marketing tools and wanted to harness its power.Can understand Continuous Improvement Process benefits
Building a website is not a one-time event. It may work for a countless number of sites and is nothing wrong about it, but it has its drawbacks. We want to build reliable, scalable, stable, well-maintained web portals for our clients which can only be achieved by continual improvements over time delivering outstanding results to our clients and their customers.Ready to shift towards a long-term mindset
“Rome was not built in a day.”
You can download a free theme, customize it a bit, add content to it and make the website live in a few days. Building a website and launching it is not the goal. Running it in a way to maximize its potential should be the goal. Shifting towards a long-term mindset has its benefits,- Increase Brand Awareness
- Improve visibility in the search engines hence increase in website traffic
- Generation of qualified Leads which will drive more conversions
- Establish a connection with the target audience through fresh content and design.
Lastly Budget
“You get what you pay for.”
We want to work with clients who are ready to invest in their website. Having a budget allocated helps to focus on the problem at hand, which is more important than anything else. Our pricing is transparent. This allows our potential clients can have a better understanding of what they are paying, and what value they are getting for that investment. We have also listed down all the features of various plans in a comparison table so that it becomes easy for them to compare and choose which plans fit in for their budget.Conclusion
The primary goal of this article is to give a brief introduction to Awesome Websites service offered by us to our potential future clients. On the closing thoughts, we expect the readers of this article, especially prospects to think about the benefits that this service will bring to their business. Take the first step, subscribe to our Awesome Plans, then sit back & relax. Let us take care of your business website.
EdTech
10 min read
Why Educational Institutions should Automate their Admission Process
The challenges of Manual Workflows in the Admission Process
The educational institution's admission office is full of the hustle and bustle, especially during the peak admissions period. It's stacked with long queues of students who want to take admissions. The administration staff is busy with registration and enrolment processes. Presently, several educational institutions have not adopted the technology to the fullest. Their management still trusts the manual process for 'behind the scenes' work; which includes a student registration process, fees procurement, admission verification, among others. [aw2.module slug='pullquote' pull_class='float-right'] [aw2.this html] The manual admission process is not only tedious and frustrating but also highly stressful and prone to errors. [/aw2.this] [/aw2.module] The manual admission process is not only tedious and frustrating but also highly stressful and prone to errors. Your in-house administration staff's time is fully occupied, handling the sequential admission process of hundreds of students. The administrative staff is also busy doing repetitive & tedious tasks, which takes up a lot of their time, ultimately resulting in less productivity. They work very hard to complete the entire admission process on time. Along the way, they also have to resolve any discrepancies and errors that emerged by the manual process. In short, they end up being frustrated. This frustration will have a negative impact on students and can lead to dissatisfaction, as the admission lacks the kind of efficiency it needs. On top of that, the students and parents are stranded in the long queues of admission application submission and fee payments. They are left with no alternative but to follow the manual process conducted by the educational institutions.Solution - Automate the Admission Process
With the increasing number of students taking admission in the academic institutes, the need for having a solution to manage, simplify, and streamline student admissions has become imperative. [aw2.module slug='pullquote' pull_class='float-left'] [aw2.this html] The enrollment module of the Smriti EdTech platform is designed in such a way that it will reduce the pain points of the admission process that your institution face. [/aw2.this] [/aw2.module] Smriti EdTech's enrolment module automates the entire admission process, providing a hassle-free experience to both students and the institution's staff. It takes out the headache of managing the entire end to end admissions lifecycle making it more efficient than ever. The admission process is the first actual interaction of students and parents with the educational institution. By automating the admissions process, it makes a good impression on them, boosting the brand identity of the institution. The enrollment module of the Smriti EdTech platform is designed in such a way that it will reduce the pain points of the admission process that your institution’s face. It lets you efficiently manage the overall admission process in the following ways:- It enables you to manage your entire admission process from one place (Dashboard), thus saving your staff's time. It also reduces the complexity of the process, making sure that it's error-free.
- It provides you with a real-time view of the prospective student's pipeline along with the stages in which they are.
- It provides insights about the entire enrollment process, which allows your institution's management team to help identify the challenges of the admission process. They can take quick measures to increase admission conversions based on these insights.
- Since the admission process is automated, it requires less human intervention, thus freeing your staff for more productive work.
