Break free from Kentico’s rigid workflows and developer-heavy updates. Migrate your Kentico Content Tree, Page Types, Widgets, Page Builder layouts, Multilingual Variants, SEO settings, Smart Search, and more into a faster, flexible, marketer-friendly WordPress ecosystem without losing structure or rewriting your site.
Kentico’s enterprise licenses can cost tens of thousands per year, not including infrastructure, hosting, and developer retainers. WordPress removes recurring licensing fees, giving enterprises the freedom to reinvest in growth.
Kentico often comes with ongoing licensing, upgrade, and maintenance costs. WordPress, being open source, has no licensing fees, and upgrades are typically simpler and easier to manage, helping reduce the overall cost of ownership over time, especially when paired with fully managed WordPress hosting that optimizes performance and reliability.
In Kentico, even minor content or layout updates often require developer intervention, often needing more specialized technical support for routine changes, and its steeper learning curve can slow marketing teams down compared with WordPress, which reduces that dependency. WordPress lets marketing teams, through the Gutenberg editor & custom blocks, easily handle content management, create web pages, landing pages, personalize content, and launch campaigns without waiting on IT, while still supporting enterprise-grade WordPress development needs such as scalability, security, and complex integrations.
It allows content teams to manage and update complex websites more easily without having to rely on developers for everyday tasks. WordPress offers faster development of new features thanks to its large open-source community and broad plugin library.
Backed by enterprise-class hosting, CDNs, WAFs, & automated security hardening, WordPress can outperform traditional DXP setups without the operational complexity. It can also scale with your business, supported by enterprise-grade infrastructure and managed hosting options that reduce the burden of day-to-day maintenance, particularly when combined with enterprise WordPress solutions tailored for large organizations.
It’s now a mature platform trusted by major brands like Salesforce, Disney, CNN, and Microsoft at enterprise scale, and with a properly configured stack, it can keep WordPress secure at that level too.
We accurately migrate your entire Kentico Xperience 13 content tree, including Page Types, structured content, metadata, and linked items, into WordPress pages, Custom Post Types, taxonomies, and fields, ensuring your site’s organization and content relationships remain intact, following our proven process for migrating complex websites to WordPress.
Kentico Page Builder widgets, sections, and templates are recreated as Gutenberg blocks (custom block components). A direct theme transfer from Kentico’s ASP.NET codebase to PHP is impossible, which is why layouts must be rebuilt in WordPress. Your marketing team gets a modern, intuitive editing experience without losing the layout capabilities and design elements they rely on.
Businesses can easily move from Kentico’s multilingual and personalization settings into WordPress using flexible plugins like WPML, Polylang, MultilingualPress, and personalization options without being stuck to a strict, license-based DXP model.
We start with a pre migration SEO audit as part of the website migration process to benchmark current performance and guide SEO setup in WordPress, safeguarding your Kentico URL structure, metadata, canonical tags, and structured fields. We use tools like Screaming Frog to map your existing URLs, title tags, and meta descriptions before migration.
We carefully plan 301 redirects to protect SEO value, preserve seo equity, and avoid broken links, while updating sitemaps and schema where needed. Before launch, we verify everything and submit the new sitemap to Google Search Console to help search engines discover and index your new WordPress site smoothly.
Kentico Xperience’s personalization rules, personas, and marketing attributes will be carried over to WordPress using conditional blocks, giving marketers the same power but without the heavy DXP complexity.
We accurately migrate your entire Kentico Xperience 13 content tree, including Page Types, structured content, metadata, and linked items, into WordPress pages, Custom Post Types, taxonomies, and fields, ensuring your site’s organization and content relationships remain intact, following our proven process for migrating complex websites to WordPress.
Kentico Page Builder widgets, sections, and templates are recreated as Gutenberg blocks (custom block components). A direct theme transfer from Kentico’s ASP.NET codebase to PHP is impossible, which is why layouts must be rebuilt in WordPress. Your marketing team gets a modern, intuitive editing experience without losing the layout capabilities and design elements they rely on.
Businesses can easily move from Kentico’s multilingual and personalization settings into WordPress using flexible plugins like WPML, Polylang, MultilingualPress, and personalization options without being stuck to a strict, license-based DXP model.
We start with a pre migration SEO audit as part of the website migration process to benchmark current performance and guide SEO setup in WordPress, safeguarding your Kentico URL structure, metadata, canonical tags, and structured fields. We use tools like Screaming Frog to map your existing URLs, title tags, and meta descriptions before migration.
We carefully plan 301 redirects to protect SEO value, preserve seo equity, and avoid broken links, while updating sitemaps and schema where needed. Before launch, we verify everything and submit the new sitemap to Google Search Console to help search engines discover and index your new WordPress site smoothly.
Kentico Xperience’s personalization rules, personas, and marketing attributes will be carried over to WordPress using conditional blocks, giving marketers the same power but without the heavy DXP complexity.
WPoets team is hands on and interacts continuously with clients in understanding the business. Now for over 3 years we have been working with their continuous improvement program and results are measurable. Visitor rates have increased consistently and business from online visitors has seen considerable improvement.
MD, GNH India
MD, GNH India
Our new website is a game-changer. The migration of over 2,000 pages was handled flawlessly, and the final design is modern, fast, and intuitive. Updating content is now effortless—our marketing efforts are stronger than ever!
Hi WPoets team, Thanks a lot for your efforts to improve the mobile performance of our website. It has improved from 60 to 89 now It’s a significant jump and extremely important for providing a good experience to our website users and improving the overall SEO. Keep up the good work.
Lead: Demand Generation
Lead: Demand Generation
We begin the actual migration steps with a thorough audit of your Kentico Xperience 13 setup as phase one of a six-phase process to completely migrate data, layouts, and system configurations, including the Content Tree, Page Types, Widgets, Workflows, multilingual content, user roles so they can be recreated in WordPress to match Kentico’s role management, and Media Library assets. As part of this process, we catalog pages, content types, media files, and site structures to ensure nothing is overlooked during migration. We then map each Kentico element to its WordPress equivalent (Page Types → Custom Post Types, Fields → ACF Fields, Page Builder Sections → Templates), preserving your site’s structure, content relationships, and data integrity. Before migration begins, we create a complete backup of your Kentico website, including content, databases, media files, and system configurations. We also implement a content freeze to prevent content changes during migration and maintain data consistency throughout the process.
We recreate your Kentico page templates, layouts, design, and widgets within a fast, custom WordPress theme/template built using modern tools like Gutenberg, ACF Blocks, or Elementor. Because Kentico runs on ASP.NET and WordPress runs on PHP, a direct theme transfer between the two platforms isn’t possible. Instead, we rebuild your templates, layouts, and components within WordPress while preserving the design and user experience. Layouts and components are reconstructed in the new WordPress environment before launch. Interactive elements like accordions, cards, carousels, and form components are rebuilt with high accuracy using blocks. Where structured content needs to be imported into WordPress, tools such as WP All Import can help streamline the migration process. Media assets are also transferred into the WordPress Media Library using the most appropriate migration method for the project.
We make sure all your key SEO elements, like meta titles, descriptions, URLs, heading structure hierarchy (H1 to H6), redirects, interlinking, and XML sitemaps, are moved smoothly. An SEO plugin like Yoast or Rank Math will be set up. We also ensure your Google Analytics 4 is properly set up, Search Console is integrated, and sitemaps are resubmitted. After launch, we keep a close eye on your new WordPress site, tracking SEO and performance to ensure everything is moving in the right direction.
Before going live, your staging site undergoes thorough QA and comprehensive testing to validate data accuracy, links, user permissions, and workflow consistency, even for multilingual or multisite environments. Throughout the migration process, we maintain secure backups of your Kentico environment, including content, databases, and media files, to help protect against data loss and ensure a reliable transition. Security is built into every stage of the migration, helping safeguard your data and keep your WordPress site protected, and we can align the transition with enterprise WordPress maintenance and support practices for ongoing monitoring and improvements.
After launch, we give your team hands-on training to confidently manage content in WordPress, covering the dashboard, user roles, ACF fields, Gutenberg/custom blocks, templates, and media management. We also provide ongoing support, security updates, performance optimization, regular audits, & continuous feature enhancements depending on the enterprise maintenance plan selected, backed by our broader capabilities as a full-service WordPress development company.
Our team has deep expertise in migrating Kentico Xperience environments, including Page Types, Widgets, Smart Search, Workflow states, and Multisite setups. We preserve your URL structure, SEO metadata, and content relationships so your new WordPress site works flawlessly. Throughout the migration, we maintain comprehensive backups of your Kentico content, databases, and media assets to help protect against data loss and ensure a reliable transition.
Every part of your new WordPress site is thoughtfully rebuilt or improved, from Custom Post Types (CPTs) and ACF fields to Gutenberg blocks, custom templates, and a setup that makes it easier to roll out new features over time. Your new site is faster and smoother, reflects your brand perfectly, and gives your marketing team easier ongoing content management while preserving brand flexibility so they can update content, launch campaigns, and manage pages with ease.
Whether your website uses Kentico’s Multisite architecture, multilingual features, marketing automation, or complex modules, our process securely migrates content, media, roles, and workflows, even for large-scale deployments with thousands of records & custom integrations. Even for large, complex websites, WordPress makes day-to-day content and website management much easier for teams.
From initial migration planning and Kentico to WordPress mapping to launch and post-migration optimization for long term growth, our team takes care of everything. You just sit back, relax, and watch your website be migrated to WordPress seamlessly. Ongoing support & updates ensure that your WordPress platform continues to evolve, without the same friction as Kentico, perform, & grow with your business.
Director
The new platform is intuitive, fast, and visually stunning. It aligns perfectly with our brand and offers a seamless booking experience for our customers. The team at WPoets Technology exceeded our expectations.
Migrating from Webflow to WordPress was a strategic move for us, but our biggest concern was maintaining publishing momentum. The team handled it exceptionally well. They built a scalable WordPress setup that allowed us to continue publishing even while the migration was still underway.
The migration was seamless, the collaboration transparent, and the end result exceeded expectations. The new WordPress environment isn’t just faster and more flexible; it’s built for scale.
— Commenda.io marketing team
We migrate all Kentico elements, including Pages, Page Types, Custom Modules, Widgets, Media Libraries, SEO metadata, multilingual content, and much more. We ensure the preservation of data integrity in WordPress.
For smaller websites, some content can be transferred manually, allowing greater control over content organization and quality during migration. Larger enterprise websites typically benefit from automated migration workflows combined with manual validation.
The time it takes to migrate from Kentico Xperience 13 to WordPress varies based on how complex your current setup is, things like how many unique pages the website has, how much content and media there is, and whether your site includes custom modules, widgets, or multisite/multilingual versions. It can also be time-consuming, especially for heavily customized enterprise builds.
For a smaller or mid-sized Kentico site, the migration process usually takes around 4–6 weeks. For larger enterprise installations with heavy customizations, advanced Page Builder widgets, data stored in custom tables, complex workflows, and multiple third-party integrations, the migration would typically take 10–12 weeks.
Migration costs can vary depending on what your Kentico setup includes. Factors such as the number of unique pages, content inventory, the volume of Page Builder widgets, custom modules, and whether your site supports multiple languages or operates as a multisite, among others, can significantly influence the migration cost.
Costs also vary if you want a complete new redesign or want to continue with the existing design, and any integrations with CRMs, marketing tools, or other third-party systems. After reviewing your Kentico environment in detail, we provide a clear, transparent cost breakdown as per your requirements.
We preserve your existing SEO settings by migrating URL structures, metadata, redirects, schema markup, & canonical URLs.
We also check internal links & set up all necessary 301 redirects so your search visibility remains consistent.
While we do everything possible to protect your SEO setup, search rankings depend on many external factors, so they can’t be guaranteed. Our focus is simply to ensure your move to WordPress is smooth, stable, and as SEO-friendly as possible.
We migrate your full multilingual setup from Kentico and recreate language switchers in WordPress using tools like WPML or Polylang. This ensures that all languages, translations, and SEO settings remain intact, so your global content works seamlessly without losing its structure.
We map marketing workflows and contact management to WordPress plugins and third-party tools. Integrations with CRM and marketing platforms, such as HubSpot, Salesforce, Mailchimp, Constant Contact, Zoho, or the platform of your choice, can be configured for continuous campaign management.
