WordPress Web Design & Development Agency in San Francisco, CA

Finding the right WordPress agency is not easy. You could spend weeks researching agencies, reviewing portfolios, attending sales meetings, and comparing proposals, but still wonder, “Do they really understand our business?”

That is precisely why our discovery call is different.

Our process starts with a free initial consultation. We begin by listening to you and your team to better understand your company’s goals, target audience, user needs, user journeys, key visitor actions, business challenges, website objectives, customer expectations, and vision for a new or upgraded website.

During this consultation, we will learn about your goals for the new website, how you want it to look and feel, what you like and dislike about your current website, the features or experiences you want to add, and how the new website should differ from the current one.

Based on our discussions, we will develop project specifications that include required functionalities, website pages and structure, integrations, technical and design requirements, content requirements, expected deliverables, project priorities, and timelines or deadlines. We listen before recommending a solution, so the approach is tailored to your specific needs.

Our experts will also collect detailed information about your current website, such as its information architecture, design complexity, content types, page count and types, existing functionality, custom features, third-party integrations, technical challenges, what works well, and areas that require improvement.

We also analyze competitor websites to learn about shared user experiences, what competitors do well, areas for improvement, and opportunities for your new website to stand out. Only after we have thoroughly understood these details will we recommend a solution, positioning ourselves as a strategic partner rather than a development vendor.

Before crafting a customized proposal, we deeply understand your business goals, technical requirements, and project priorities.

We do not offer generic advice; instead, we propose a solution that aligns with your purpose of creating the new website.

Our estimates are based on our comprehensive evaluations of the requirements.

We assess factors such as the number of pages, unique page templates, UI/UX design requirements, custom functionality requirements, content workflows, third-party API integration, multilingual capability, content migration, and more before providing an estimate.

This detailed planning enables us to provide you with accurate timelines and effort estimations along with transparent pricing!

​We’ve outlined all of that in our proposal to ensure nothing is left out: your project’s scope, deliverables, implementation timeline, milestones, implementation cost, and pricing.

That’s because we want to be as transparent as possible right from the very start. You’ll know exactly what’s going to be included in the project without worrying about extra charges later on.

We like to talk openly about budgets right from the beginning. Knowing your available spend allows us to suggest the most suitable approach, prioritize the features that offer the most business value, and ensure the project stays within your budget without sacrificing quality.

Launching your website is just the start of our working together.

We also propose maintenance and retainer plans in the planning phase to help ensure your website continues to perform at its best. including ongoing security updates, performance optimization, feature improvements, technical support, and ongoing improvements that keep enterprise websites secure, reliable, and ready for future growth.

If needed, we’ll schedule a dedicated proposal walkthrough to explain every section in detail. We answer any questions from your marketing, IT, procurement, leadership, and other stakeholders, ensuring everyone understands the proposal, implementation approach, timelines, deliverables, and next steps before development begins.

Once your project begins, you’ll be assigned a dedicated Customer Experience (CX) Manager who serves as your single point of contact throughout the engagement.

The CX manager coordinates, tracks project progress, resolves queries promptly, and continues to support you even after your website goes live, ensuring a smooth experience from start to finish.

Every project starts with a structured kickoff meeting between your team and our Sales, Customer Experience (CX), Design, and Development teams.

This meeting introduces everyone involved, establishes clear communication, fosters strong working relationships, and ensures that everyone understands the project from the beginning.

Transparency is one of our core values.

Everything is clearly documented and communicated from the start, including the project scope and responsibilities, timelines, milestones, expectations, and costs.

This approach minimizes misunderstandings, lowers project risks, and eliminates surprises throughout the engagement.

Our goal is not just to launch your website.

We create scalable digital platforms that grow with your company and continue to provide maintenance, performance improvements, feature enhancements, and strategic guidance long after launch.

That is why many of our clients have been working with us for five years or more, relying on us as a long-term digital partner.

Our design process starts by understanding your target audience, whether you are B2B or B2C, and identifying your ideal customer profile (ICP).

Based on this understanding, we define the site architecture, imagery, structure, navigation, user experience, and conversion goals to align with your business objectives and user requirements.

We begin with low-fidelity wireframes using simple black-and-white layouts.

These wireframes establish the structure, key elements, functionality, and user flow of each page before visual design begins.

We share the wireframes with your team, gather feedback, make revisions where appropriate, and confirm the structure against your business goals, website vision, and customer expectations.

Once the wireframes are approved, we move into high-fidelity designs, adding brand colors, typography, icons, imagery, motion, interactive elements, and other visual details to bring your brand identity to life.

Our high-fidelity designs are highly visual, pixel-perfect, intuitive, and optimized to encourage easy user journey.

We then share high-fidelity prototypes with your team for review, gather feedback, and make the necessary adjustments and revisions until the designs are approved and meet your expectations.

Once the designs are approved, we move into WordPress development, following the planned WordPress theme or custom theme approach. Development of approved pages, components, features, and functionality begins in parallel with page and component approvals.

The website is developed on a staging server for review and testing.

We prefer custom WordPress themes over off-the-shelf templates to provide greater flexibility, faster load times, scalability, and long-term maintainability.

Throughout the design and development phases, our Agile methodology structures the work into sprints, supporting iteration, flexibility, transparency, collaboration, and continuous improvement.

Your team remains involved through periodic milestone reviews, providing feedback and modifications throughout the project.

This complete process results in a website with a cohesive visual look and feel, best-in-class user experience, strong performance, scalability, and functionality, all tailored to your business needs and designed to support your users and business goals.

Once the designs are complete, we start developing the webpages in parallel on the development server, based on the approved designs.

Rather than spending months building the entire website behind closed doors, we use an Agile development approach where your team is involved and can see the website being built up from scratch.

Regularly (daily, every other day, or biweekly depending on the cadence), we conduct review calls to show you the work done during the sprint, walk you through new features or functionality developed, answer questions if any, and collect feedback and suggestions.

Seeing progress regularly gives your team confidence that the project is on track and lets us make improvements as per your suggestions as we move further, rather than fixing those before go-live. It also keeps all the stakeholders, specifically the marketing team, in sync throughout the development process.

Before we begin creating individual web pages, as per the design, we first identify the common design patterns used throughout your website and convert them into reusable Gutenberg blocks.

These typically include banners, sliders, testimonials, call-to-action sections, process sections, FAQs, forms, navigation menus, headers, footers, sidebars, and other reusable content blocks.

By building these components first, we can assemble the pages as per the approved designs. Using this, your marketing team can also easily create new product or service pages or landing or campaign pages in the future using these ready-made blocks, without relying on developers to do it for them.

We ensure that each page works seamlessly on desktops, laptops, tablets, and mobile devices so that every visitor has the same high-quality experience regardless of which screen they use.

Every project has three distinct environments: development, staging, and production. The development environment is where our developers create new pages and features without affecting your existing website.

When a feature or page is finished and internally tested, it is moved to the staging environment, which is a private preview version of your website where you can review the work, provide feedback, and approve changes before they go live.

This allows you to check layouts, review content, verify functionality, and confirm everything meets your expectations while development continues.

For content addition on the developed pages, if your marketing team prefers to add it, they can easily add and update pages using the Gutenberg editor and the reusable blocks we’ve created. Otherwise, the WPoets team can populate all approved content during development.

Before launching, your website goes through extensive testing to ensure that everything works as it should. We test responsiveness across multiple screen sizes (desktops, tablets, and mobile devices) and compatibility with the latest major web browsers and ensure the user experience is consistent. We rigorously test forms and their validation, API integrations, navigation menus, interactive elements, and user journeys.

We also run security checks and performance scores, which should be 90+ on Desktop and 70+ on mobile, as well as Core Web Vitals (LCP, INP, CLS). This extensive testing process contributes to a dependable, secure, and consistent experience for all visitors.

Once the testing is done from our side, your team conducts User Acceptance Testing (UAT) to ensure that the website functions as expected.

Website launches should be exciting, not stressful. Once UAT is completed and final approval from all the stakeholders has been received, we perform one final round of quality assurance.

Then migrate the website from the staging environment to the production server, update DNS settings to direct visitors to the new website, perform post-launch testing, and closely monitor the website for 30 days to ensure everything continues to work as expected.

The website launch is meticulously planned to minimize downtime and business disruption and ensure a smooth transition from your current website to the new one.

Generally, it would be planned when the website’s traffic is low, after business hours, on weekends, or as per your choice.

Launch marks the start of our long-term partnership, not the end. You will receive one month of complimentary post-launch support to ensure a smooth transition.

Every launch is meticulously planned to avoid downtime and disruption to business operations. Visitors will have a smooth transition to your new website. Your marketing and content teams will find the new website far easier to manage than the previous one.

After launch, our team is available by phone or email to answer any questions or provide assistance.

We continuously monitor website uptime, server health, server resources, website availability, performance, and traffic patterns.

We use Google Search Console to monitor sitemap submission, indexing status, crawl errors, 404 errors, and search performance. Post-launch issues are identified and addressed asap.

After one month of monitoring, depending on the maintenance plan selected, various tasks are performed, including content additions and updates, landing page creation, website improvements, WordPress core updates, plugin updates, security patches, malware scanning, regular backups, backup restoration, hosting management, page speed optimization, and performance optimization.

We believe in long-term partnerships rather than completing one-time projects.

Many clients continue to work with us for years- some 2 or 3, some 5 or even some 10, through ongoing maintenance and continuous improvement engagements.