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Tutorials

5 min read

How to Create a Popup Form in WordPress (Step-by-Step Guide)

Ever landed on a website, saw a sleek little popup offering 10% off, and thought, “Yep, I’m in”?
That’s the power of a well-designed pop-up. It grabs attention, drives action, and can seriously boost your leads or subscribers when done right.

But here’s the catch: creating one that works (and doesn’t annoy your visitors) takes more than just slapping a form on the screen.

In this guide, we’re breaking down exactly how to create a high-converting pop-up form in WordPress using an easy, no-code method.
This will help you in growing your email list, offering a freebie, or nudging visitors toward a purchase. We have got you covered step by step. Let’s make your first (or next) pop-up a total success!

Adding a Popup Form in WordPress Using the Popup Maker Plugin

Step 1: Install and Activate the Popup Maker Plugin

Go to Plugins > Add New> Popup Maker

Click Install Now, then Activate.

Screenshot: Install and Activate Popup Maker

Since we have to make a pop-up form, we will also need a form builder plugin. We will proceed with the WPForms plugin.

Go to WordPress Dashboard> Plugins> Add New> WPForms

Screenshot: Install and Activate WPForms Plugin

Step 2: Create a Form with WPForms

Go to WPForms and click on Add New.

Screenshot: Add New Form

You can either create a form from scratch or use a template provided by WPForms.

We will use a template here.

Hover over your desired template to use it.

Screenshot: Select Template and Name Your Form

Use the drag-and-drop builder to create your form. The left panel contains all available fields under different categories:

Standard Fields like Name, Email, Dropdown, and Checkboxes.
Fancy Fields like Phone, Address, Date/Time, and File Upload.

Simply drag a field like "Name" or "Email" and drop it into the live preview area on the right.

Screenshot: Customize Your Form

You can also customize the Field Settings.

Click on any field in the form preview to customize it. You can change the label, mark it required, or adjust the placeholder text.

Navigate to the Settings tab from the left sidebar to configure.

Screenshot: General Settings

You can configure settings like:

General settings like form name and description
Notifications, like email alerts, are sent when someone fills out the form
Confirmation as messages are shown after submission

This allows you to tailor the form behavior based on your needs.

Once your form is ready, click the Save button at the top right.

Screenshot: Save the form and click on Embed

Click Embed to generate a shortcode or directly insert the form into a page or post.

Screenshot: Click on Use A Shortcode

Screenshot: Copy the Shortcode

Step 3: Add a Popup using Popup Maker

Go to WordPress dashboard> Popup Maker> Create New Popup

Enter the Popup Name and Title.

You can paste the copied shortcode (from WPForms) into the content editor.

Screenshot: Create New Popup and Paste Your Shortcode

Step 4: Popup Settings

After creating your popup content in Popup Maker, it’s time to define how and when it appears to visitors.

Triggers

Triggers define what action should make the pop-up appear.

Time Delay / Auto Open: The Popup appears after a set number of seconds
Click Open: Opens when a user clicks a specific button or link
Form Submission: Opens after a user submits a form (useful for success messages)

Screenshot: Add New Trigger

We are selecting the Time Delay/ Auto Open option for the trigger.

Screenshot: Select Trigger

Click on Add.

Then you are required to set a Click Trigger so the popup opens when a user clicks an element with the class popmake-245.

You can also specify extra CSS selectors and control repeat display using cookies.

Extra CSS selectors: This lets you specify which element (like a button or link) should trigger the popup. For example, if you want a button with a class. open-popupp, enter. .open-popupp here. If you’re not sure what to enter, leave it blank for now. You can always add the CSS class to your element later in your post/page editor.
Cookie Name: Popup Maker automatically assigns a cookie pum-245 to control when the popup should reappear for the same visitor. You can leave this as is unless you need custom behavior.

Screenshot: Click Trigger Settings

Advanced Settings: Do not prevent the default click functionality

When checked, this allows the default browser action, like opening a link, submitting a form, or downloading a file, to happen even after the pop-up is triggered.

Screenshot: Advanced Click Trigger Settings

Click on Add to save the settings.

Targeting

The Targeting section in the popup settings allows you to control where and to whom your popup appears. With this feature, you can narrow down visibility based on specific conditions.

Choose a Targeting ConditionClick the dropdown labeled "Choose a condition". You'll see a list of targeting options like Home Page, Search Result Page, 404 Error Page, and many more.

Screenshot: Targeting

Exclude Specific Devices (Optional)

You can choose to hide the pop-up on specific device types:

Check “Disable this popup on mobile devices” if you don’t want it to show on phones.
Check “Disable this popup on tablet devices” for tablets.

Display

This tab lets you customize how the popup looks and behaves visually. You can control everything about your pop-up! You can customize where the popup is placed, its theme, size, animation, sounds, position, and advanced settings like display overlay, etc.

Screenshot: Display Settings

Close

The Close settings control how users can dismiss the popup, including options to show or hide the close button, allow closing by clicking the overlay or pressing the Escape key, and automatically close the popup after a set number of seconds.

Screenshot: Close

Advanced

The Advanced tab provides extra customization options, including the ability to prevent the pop-up from re-triggering after non-AJAX form submissions and to adjust accessibility settings.

Screenshot: Advanced Settings

Step 4: Click on Publish

After you have configured the settings, click on Publish on the right side.

Screenshot: Click on Publish

That’s it! Your Popup is published!

Screenshot: Newsletter Popup

Conclusion

And that’s it! You’ve just learned how to create a pop-up form in WordPress without the tech headache.

Remember, the key is to keep it relevant, time it right, and make it as seamless as possible for your visitors. A thoughtful pop-up can turn casual browsers into loyal subscribers in just a few clicks.

If you found this guide helpful, share it with a fellow WordPress user, or drop your questions in the comments. We’re here to help!

How to Integrate Digital Asset Management (DAM) in WordPress Using Cloudinary Plugin

Tutorials

7 min read

How to Integrate Digital Asset Management (DAM) in WordPress Using Cloudinary Plugin

How to Install Factors AI on WordPress With and Without Plugins

Tutorials

9 min read

How to Install Factors AI on WordPress With and Without Plugins

Whether you own a blog, an online store, or a corporate site, having a website means wanting to know as much about visitor analytics data as possible. It's essential to track how many visitors are there, from where they are coming, what activities they are doing on your website, and how to enhance their website visit.

Oh! Don't worry; Factors AI tackles all of these questions.

With the help of an advanced analytics tool like Factors AI, you can now understand more than just visitor counts. It allows you to know where interactivity dips and what keeps customers engaged. The insights offered definitely help you exercise better judgment, which leads to improving your metrics and customer experience.

Integrating Factors AI with WordPress can be done in two ways:

With Plugin: Simply download the plugin and enjoy all that Factors AI has to offer, no coding required!
Without Plugin (Custom Code): This one is a bit more tricky but preferred by users who love having a leaner version of their websites, and it is customizable.

In this guide, let us explore both methods step by step.

Pre-requisites

Before you can install Factors AI on your WordPress website, there are a few things you’ll need to have ready.

A Factors AI Account

You begin by creating an account at Factors AI. If you don’t have an account yet, here’s how you can create one:

Go to the Factors AI website.

Screenshot 1: Factors AI Website

Click the Log in button. If you already have an account, enter your login credentials. If you don’t have an account, click on Sign up.

Screenshot 2: Create an Account at Factors AI

Enter your email address. Make sure you only use your work email, as Factors AI does not accept personal email addresses.
Follow the setup instructions, like filling out your name and phone number to create your account.

Connect Factors AI with Your Website

Next, you have to connect your website to Factors AI.

Create a New Project: This tab will gather information about your Project Name, display by default your company’s domain, and your preferred time zone. You can also upload your company’s logo to get a more professional look. Click on Create and continue to proceed.

Screenshot 3: Enter your Company Details

Connect With Your Website: This step is about integrating Factors AI with your website so that it can start tracking visitor activity. You have three ways to do this:

Using Google Tag Manager (GTM): Recommended (Easier)
Manual Setup: Adding the script directly to your site’s code
Using a Customer Data Platform (CDP) like Segment or RudderStack

Screenshot 4: Ways to Connect Factors AI with Your Website

You can select any one option to connect your website.

We’ll cover connecting your website to Factors AI in the coming sections of the blog.

Method 1: Installing Factors AI With WPCode Plugin

For this, go to your WordPress Admin Dashboard.

Install the WPCode plugin, which allows for the insertion of code snippets.

Go to Code Snippets> Add Snippet > Add Your Custom Code (New Snippet) > Select Javascript > Add Factors SDK.

Screenshot 5: Select Add Snippet

Screenshot 6: Select Javascript Snippet

Screenshot 7: Add Factors SDK

Make sure the button is Active.

Screenshot 8: Set the Active Button

Click on Save Snippet.

Go back to the Factors AI website- Connect with Your Website page.

Please click 'Verify Now' to verify the connection of your website to Factors AI, irrespective of the integration method used.

Screenshot 9: Click on Verify it Now

You’ll get the message “Verified. Your script is up and running.”

Screenshot 10: Script is Verified

Click on Connect and Continue.

Method 2: Installing Factors AI on your WordPress Without a Plugin (manually adding code)

You already have the Factors SDK code. Now, just manually place this code in your website’s header section.

Here are a few things to keep in mind when manually adding code:

Use a Child Theme: It's best to add the FActors AI code to your child theme instead of the parent theme. If you don't have a child theme installed, follow this tutorial to create one.
Back Up Your Website: Before making any changes, always back up your site. Check out this blog on how to back up a WordPress website. At a minimum, create a copy of your child theme's header.php or functions.php file since these will be modified. This ensures you can restore your site if anything goes wrong.
Technical Expertise Recommended: Manual code installation is recommended only if you have the necessary technical skills to handle the code.

Option 1) Installing Factors AI by adding SDK to the header.php file (recommended for developers)

Note: This method will work only on Legacy Themes and not on Block Editor Themes.

Access your website's WordPress dashboard. Go to Appearences> Theme File Editor.

Screenshot 11: Select Theme File Editor

Locate the header.php file in the right sidebar (choose header.php of the child theme).

Screenshot 12: Locate header.php file

Paste the copied SDK code snippet just before the closing </head> tag.

Screenshot 13: Insert Script

Save the changes and publish or update your website to ensure the SDK is active.

Screenshot 14: Update File

After installation, complete the verification process by following the same procedure as mentioned above.

Option 2) Adding the Factors AI Code via the functions.php File (Best for Developers)

Open your child theme’s functions.php file using a code editor. For more details about the functions.php file, refer to this blog.

Paste the Factors AI code snippet (copied from the previous step) at the end of the file.

Code snippet: Sample Factors AI code added through functions.php file

Note unique SDK ID is replaced with SAMPLE_UNIQUE_ID.
Save the changes and refresh your webpage.

Option 3) Installing Factors AI With Google Tag Manager

Integrating Factors AI with your website via Google Tag Manager (GTM) is an efficient method that requires minimal coding. Follow these steps to set up the integration:

Access your GTM account associated with your website.
In the GTM dashboard, go to the Tags section.
Click on New Tag to create a new tag.

Screenshot 15: Access your GTM

Name the tag (e.g., "Factors AI").
Click on Tag Configuration and choose Custom HTML as the tag type.

Screenshot 16: Name the New Tag and Select Custom HTML

Paste the Factors AI SDK code snippet into the HTML field.

Screenshot 17: Paste Factors AI SDK Code Snippet

Click on Triggering and select All Pages to ensure the SDK loads on every page of your website.

Screenshot 18: Choose Trigger

Click Save to store the new tag configuration.
In the GTM workspace, click Submit and then Publish.

Screenshot 19: Click on Submit

Screenshot 20: Click on Publish

Follow the same steps for verification as described in Method 1.

Post Installation Step: Activate Deanonymisation

Visitors coming to your website are usually anonymous—you don’t know which company or account they belong to. Deanonymization helps identify some of these visitors by linking them to known company data.

This step allows you to control how many accounts Factors AI should try to identify, which impacts your monthly quota.

Now, you have two options:

Identify All Accounts: Factors AI will identify all website visitors, providing maximum company data but potentially consuming your monthly quota quickly. This is best suited for businesses needing complete visitor insights.
Set Custom Rules: Choose specific conditions to identify only relevant visitors based on pages or locations, helping you conserve your monthly quota.

Screenshot 21: Select preference for Deanonymisation

If you select Set Custom Rules, you’ll get two more options:

By Page: Identify visitors who visit key pages (e.g., pricing, signup, or contact pages) to focus on high-intent leads.
By Location: Track visitors from specific countries, ignoring irrelevant regions (e.g., limit to US and UK if your business serves only those markets).

Screenshot 22: Set Custom Rules

Click on Activate and Continue.

Tada! You are almost done!

Screenshot 23: Welcome to Factors

Select what you want to achieve with Factors AI. The options help Factors AI tailor its analytics and insights to match your needs.

Screenshot 24: Choose Options

You’ll have to answer a mandatory question: From where did you learn about Factors AI?

Answer the question and click on Submit to complete the process.

Screenshot 25: Click on Submit after Answering the Question

Your Project is Ready!

Click on Continue to Project.

Screenshot 26: Project is Ready

You are all set up to use Factors AI!

Verifying That Factors AI Is Working on Your Site

Once you’ve installed Factors AI on your WordPress website, you’ll want to confirm that it’s working. Here is a simple way to check:

Check if the Script is Running Correctly

The Factors AI script needs to load properly on your website to start tracking visitors.

Visit your WordPress site in the search engine.
Right-click anywhere on the page and select Inspect.
Go to the “Network” Tab.
If it’s empty, refresh your page.
In the search bar (inside the Network tab), type "factors".
If the script is installed correctly, you’ll see a request loading from Factors AI’s servers.
Click on it to check the details—if it loads with a status like 200, the script is working.

Screenshot 27: Checking if the Script is Running

What if you don’t see the script?

Make sure you’ve pasted the script in the right place (the header section).
Clear your website’s cache and refresh the page.
Try using Incognito Mode to check if caching is the issue.

Conclusion

Congrats! You’ve successfully installed Factors AI on your WordPress site, unlocking powerful insights into visitor behavior.

We hope you have chosen a favorable method of installing Factors AI.

Now it’s time to dive into your dashboard, explore the data, and make smarter marketing decisions.

How to Publish Blog Posts from Google Docs to WordPress in One Click

Tutorials

5 min read

How to Publish Blog Posts from Google Docs to WordPress in One Click

If you’re a blogger, content creator, or part of a marketing team, chances are you’re drafting your posts in Google Docs.

And why wouldn’t you? It’s easy to use, allows for real-time collaboration, and auto-saves everything—no more “I lost my work” horror stories.

What if you could, with a click of a button, have your fully formatted Google Doc instantly appear in WordPress, complete with images, links, and proper headings?

That’s exactly what one-click import solutions like Wordable help. They take the tedious work out of publishing so you can focus on what matters—creating great content.

In this guide, we’ll walk you through how to seamlessly import Google Docs into WordPress with just one click, saving you time, frustration, and energy. Let’s dive in!

Using Wordable to Import Blog Posts from Google Docs to WordPress in One Click

Step 1: Installation and Activation

Install the Wordable plugin on your site or create an account here.

To install the plugin on your WordPress, go to:

WordPress Dashboard > Plugins > Add New Plugin > Wordable

Screenshot 1: Add Wordable Plugin on Your Dashboard

You can also visit the official site of Wordable and sign up.

Screenshot 2: Wordable Plugin Official Site

Step 2: Connect Your Account

Connect your Google Drive account.

Screenshot 3: Connect Google Drive

You'll be prompted to choose the Google account that you want to use.

Screenshot 4: Choose Google Account

Check the box according to your requirement.

Screenshot 5: Wordable Asks for Permissions

Step 3: Import File

You will then be prompted to import your file from Google Drive.

Screenshot 6: Use the Google Picker

Select the file you want to import.

Screenshot 7: Select the file to Import

Step 4: Export File

Your selected documents will be added to the export queue. Select the document you want to export. Then, click on Export.

Screenshot 8: Click on Export

You can also view and change the document settings, such as Post Title, Post Slug, and Meta Description. Click on Done to save the changes.

Screenshot 9: Document Details

Step 5: Export Settings

Click on Export Options to proceed further.

Screenshot 10: Export Settings

The details of these settings are provided below:

General Settings

This section contains various cleanup and formatting options that help optimize content before exporting.

Screenshot 11: General Settings

Basic Cleanup

Keep Custom Styles (Beta) – This option retains any custom styles applied in Google Docs when exporting to WordPress. Since it is in beta, it may not work perfectly.
Remove ID Attributes – If enabled, this removes ID attributes from HTML elements, which can help clean up unnecessary code.
Always Remove First H1 – This ensures that the first <h1> heading in the document is removed. Many WordPress themes automatically generate an <h1> from the post title, so having another <h1> in the content could negatively affect SEO.

Table of Contents

If enabled, this feature automatically generates a Table of Contents (ToC) based on the headings within the document. This is useful for improving readability and navigation.

Update Previous Exports

If checked, Wordable will update an already exported document instead of creating a new one. This is helpful when making revisions to previously published content.

Add Wordable Branding

Style – If this option is enabled, a "Powered by Wordable" branding will be added to the post.
The branding style is customizable with a white background or a transparent background.

SEO Attributes

This section ensures the exported content is optimized for search engines.

Meta Title: This allows the user to set a custom meta title for the post, which is crucial for SEO.
Meta Description: This lets the user add a meta description, which influences how the page appears in search engine results.

Wordable integrates with the Yoast SEO plugin and automatically sets these attributes using _yoast_wpseo_metadesc post meta. If another SEO plugin is used, Wordable can still apply custom meta titles and descriptions, you just have to put a request for that.

WordPress Options

This section allows customization of how the document will be published on WordPress.

Screenshot 13: WordPress Settings

Publish As: Users can choose whether to export the document as a post, page, or other post type.
Publish Status: Options include Save as Draft, Publish Immediately, or Schedule for Later.
Categories: The user can assign one or more WordPress categories to the post.
Post Type: Defines whether the content should be treated as a blog post, page, or another custom post type.
Editor: Users can select between the Classic and Block (Gutenberg) editor in WordPress.
Double Check Uploaded Images: If enabled, this verifies that all images are properly uploaded and formatted before publishing.

Image Settings

This section controls how images in the document are handled when exported.

Screenshot 14: Image Settings

Compress Images: Reduces image file sizes to improve page loading speed.
Set Image Attributes: Allows setting a default image alignment (e.g., Center, Left, or Right) for all images in the post.
Use Featured Image: This determines whether an image from the document will be set as the featured image in WordPress.
Default to the First Image: If enabled, the first image in the document is automatically set as the featured image.
Remove Featured Image from Document: This removes the first image from the body of the post if it has been set as the featured image.

Step 6: Complete Export Process

Click on Export Now to continue.

You can save the above settings for future use, or you can check the settings every time.

Screenshot 15: Save Settings

You’ll be redirected to the Wordable dashboard, where you can see your exported documents.

Step 7: Final Step to Export

Click on the icon as shown in the image to open your post in WordPress.

Screenshot 16: Click to Edit Post

Screenshot 17: Edit Post in WordPress

Voila! You just imported your Google Doc in WordPress in literally one click!

Before hitting Publish, take a few minutes for a final review—formatting, images, links, and SEO details can sometimes go off-track. A quick check ensures your post looks polished, professional, and ready to go live!

Conclusion

Transferring blog posts from Google Docs to WordPress shouldn’t be a hassle. However, with tools like Wordable, you can keep formatting intact, upload images automatically, and save your valuable time. Focus on writing great content—let the one-click import tool Wordable handle the rest!

How to Add Job Schema In WordPress With or Without Plugins (2026)

Tutorials

15 min read

How to Add Job Schema In WordPress With or Without Plugins (2026)

Introduction

In this era of online job hunting, if your job postings are not easily found then you will be missing out on top talent. Job Schema Markup enhances the visibility of your job listings in search results by displaying key details like job title, location, salary, etc making them stand out on Google. Whether you opt for plugins or prefer to code manually, incorporating job schema in WordPress is essential for achieving better results.

So, let’s dive in and understand why Job Schema Markup matters and how to add it in WordPress.

What Is Job Posting Schema Markup?

Job posting schema markup is a structured data format highlighting essential job information—like job title, description, location, and application details—making it easier for search engines to display your job post listings prominently.

Why Is It Important?

Benefits of Job Posting Schema Markup

Increased Visibility: Your job postings appear as rich results, standing out in search results.
Attracting Qualified Candidates: Clear, detailed information appeals to the right audience.
Boosted Click-Through Rates: Enhanced visibility leads to more engagement and clicks.

Methods to Add Job Posting Schema Markup in WordPress

Adding Job Posting Schema Markup Using Plugins (Rank Math Plugin)
Adding Job Posting Schema Markup Manually Without Plugins

Method 1: Adding Job Posting Schema Markup Using Plugins

For those seeking a quick and easy setup, plugins automatically simplify the process by handling all technical details.

Tip: Plugins save time and reduce errors, making them ideal for non-technical users.

Step 1.1: Install and Activate Rank Math:

Log in to your WordPress dashboard.
Go to Plugins > Add New, search for Rank Math, then click Install and Activate.

Screenshot 1: Install and Activate the Rank Math SEO Plugin

Step 1.2: Creating or Editing a Job Post in WordPress

Navigate to Posts > Add New and create a new post for your job listing.

Note: We recommend creating a custom post type of “Jobs” using a plugin. Here is an excellent tutorial that explains how to create a custom post type with and without plugins.
Fill in all the relevant details about the job, such as the title, description, and any additional information job seekers might need.

Screenshot 2: Create a new post on your WordPress Website and add the Job Post details

Step 1.3: Access the Schema Generator from Rank Math Schema Settings

Once you’ve added the job post details, look for the Rank Math button.
Click on it to access the Rank Math options as shown in screenshot 2. A sidebar menu will appear on your screen.
Then, select the Schema Icon from the sidebar menu.

Screenshot 3: Click on the Rank Math logo and select the Schema Icon from the sidebar menu

In the Schema Generator menu, locate and click on the Job Posting Schema option to enable the job schema for this post. as shown in screenshot 4.

Screenshot 4: Select the Job Schema option from the Schema Generator Tab of the Rank Math Plugin

Step 1.4 Fill in the Job Posting Schema Fields:

A Schema Builder menu will appear after selecting the Job Posting option.

Screenshot 5: Schema Builder Menu

Add Job Posting Details:
- Provide the Job Title that reflects the role being advertised.
- Include a Job Description that outlines the responsibilities and key qualifications required for the position.
- Specify the Salary Currency to ensure clarity for applicants on the expected remuneration.

Screenshot 6: Added Job Posting Details

Add Salary Details:
- Include the Recommended Salary to give potential candidates an idea of the compensation range for the role.
- Specify the Payroll Type to explain how employees will be paid (e.g., hourly, salaried, commission-based).

Add Job Posting Date and Expiry:
- Mention the Date Posted, which marks when the job was first made available.
- Set an Expiration date for the job post, indicating when the listing will no longer be available to applicants.
- Enable the Unpublished When Expired option to automatically remove the job posting after the expiry date. This ensures that applicants are only seeing active opportunities, improving the clarity and relevance of your job listings.

Screenshot 7: Added Salary Details and Job Posting Date and Expiry Date

Add Organization Details:
- Provide the Organization URL so applicants can easily learn more about your company.
- Upload the Organization Logo to create a recognizable and professional brand presence in the job post.
- State the Organization Name to identify the company offering the position.

Screenshot 8: Added Organization Details

Add Address Details:
- Clearly state the Address of the workplace, giving applicants a sense of where the role is based.
- Consider adding specific location information or city/region for added context.
- Finally, Save the Post.

Screenshot 9: Added Address Details and Save the Job Posting Details

Step1.4: Publishing the Job Post and Job Posting Schema:

Once the Job Posting Schema details, click on the Publish Button. The Rank Math SEO plugin will automatically generate the Job Posting structured data and add it to your post.

The Coding of the Job Post Schema in Rank Math SEO

When you publish a job post using the Rank Math SEO plugin, the system automatically generates a schema markup. You can view this markup by inspecting the source code of the post after it has been published.

This schema helps search engines understand and display job listing details like title, description, salary, and more, enhancing visibility and accuracy on search results pages.

{ "@context": "https://schema.org", "@graph": [ { "@type": "JobPosting", "title": "Content Writer and SEO Analyst", "description": "We are seeking a smart, passionate Content Writer and SEO Analyst to join our dynamic business team. In this role, you will be responsible for writing content (blogs, landing pages, case studies) and developing and implementing effective SEO strategies to enhance our website’s visibility, traffic, and overall performance.", "baseSalary": { "@type": "MonetaryAmount", "currency": "INR", "value": { "@type": "QuantitativeValue", "value": "2 LPA to 2.4 LPA", "unitText": "YEAR" } }, "datePosted": "2025-01-21", "validThrough": "2025-02-21", "employmentType": [ "FULL_TIME" ], "hiringOrganization": { "@type": "Organization", "name": "WPoets", "sameAs": "https://www.wpoets.com/", "logo": "https://www.wpoets.com/wp-content/uploads/2024/12/WPoets-logo-1.svg" }, "id": "WPoets", "jobLocation": { "@type": "Place", "address": { "@type": "PostalAddress", "streetAddress": "Central Avenue Road", "addressLocality": "Kalyani Nagar", "addressRegion": "Pune", "postalCode": "411006", "addressCountry": "India" } }, "@id": "https://tymescripts.com/stagingblogs/2025/01/22/job-post-content-writer-and-seo-analyst/#schema-152", "mainEntityOfPage": { "@id": "https://tymescripts.com/stagingblogs/2025/01/22/job-post-content-writer-and-seo-analyst/#webpage" } } ]}

Code Snippet 1: Sample code generated by rank math

Screenshot 10: Job Posting Schema added by Rank Math SEO Plugin

Method 2: Adding Job Posting Schema Markup Manually Without Plugins

To manually add structured data to your WordPress posts, you can directly insert JSON-LD code into the HTML block of the post template. This structured data serves as a behind-the-scenes guide for search engines like Google, enabling them to understand your content in a better way and display it as rich snippets in search results.

Step 2.1: Creating or Editing a Job Post in WordPress

Go to Posts, then Add New, and create a new post for your job listing in WordPress.
Note: We recommend creating a custom post type of “Jobs” using a plugin. Here is an excellent tutorial that explains how to create a custom post type with and without plugins.
Fill in all the relevant details about the job, such as the title, description, and any additional information job seekers might need.

Screenshot 11: Post created for Job Posting in WordPress

Step 2.2: Open the RankRanger Schema Markup Generator

Open the RankRanger Schema Markup Generator.

Screenshot 12: Rank Ranger Schema Markup Generator

From the available options, select Job Posting Schema to begin creating schema markup specific to job listings as shown in screenshot 13 below.

Screenshot 13: Selecting job Posting Schema in The RankRanger Schema Generator

Step 2.3: Input Your Job Posting Details

Add in all the job posting details. Examples of the details are provided in the screenshots below.
- Job Title: Clearly state the role, like "Marketing Specialist" or "Web Developer," so candidates know exactly what’s being offered.
- Job Description: Write a concise summary outlining the main responsibilities, required qualifications, and what the role involves.
- Company Name and Website: Include the official name of the company and a link to its website to build trust and credibility.
- Employment type: Provide details about the work being full time, part-time, or an internship.

Screenshot 14: Filling details for the Job Post in Schema Generator

Next, add:
- Work Hours: Specify the expected work schedule, such as full-time, part-time, or flexible hours.
- Posting Date and Validity: Add the date the job was posted and the deadline for applications to ensure the listing remains relevant.
- Location Details: Provide complete location information, including the country, state or region, city, street address, and zip code, to help local candidates find the opportunity.
- Salary Range: Mention the minimum and maximum salary for transparency, along with the payment frequency (e.g., monthly, weekly, hourly).

Screenshot 15: Filling details for the Job Post in Schema Generator

Then, add:
- Responsibilities: Highlight the key duties for the role in simple, easy-to-understand terms.
- Skills and Qualifications: List the must-have skills and qualifications required for the position.
- Education and Experience: Specify the educational background and relevant experience needed to qualify for the job.

Screenshot 16: Filling details for the Job Post in Schema Generator

Step 2.3: Generate the Schema Code

Once all fields are completed, the Schema Code will be generated.
The tool will provide you with a custom JSON-LD schema code tailored to your job posting.

Code snippet 2: Code generated for Job Posting Schema in Rank Ranger Schema Markup Generator

Step 2.4: Add the Job Posting Schema JSON-LD Code to Job Post WordPress

Open the Job Post that we have created in step 2.1.
In the post editor, click on the + button to add a new block.
From the block options, select Custom HTML.

Screenshot 17: Adding an HTML Block to the Job Post

Paste the JSON-LD schema code that you copied into the Custom HTML block.
After pasting the code, click the Update button to save the changes to the job post.

Screenshot 18: Pasting the JSON-LD for Job Posting Schema in the HTML Block of Job Post

Validating & Testing Your Job Posting Schema Markup

After adding job schema markup to your WordPress site—whether through a plugin or manual integration—it’s crucial to test it to ensure everything is implemented correctly.

Proper testing helps search engines understand your structured data and display your job postings accurately in search results.

If any issues are detected, addressing them promptly will improve your chances of attracting the right candidates and boosting your visibility in search results. Here’s how you can validate your schema:

Tools to Validate Your Schema

1) Google’s Rich Results Testing Tool:

This tool checks if your structured data is set up correctly and whether your job postings are eligible for rich results.
Follow these steps to use the tool:
- Go to the Google Rich Results Testing Tool.
- Enter the URL of your job post into the search bar.

Screenshot 19: Pasting the Job Post URL with Schema Markup Code in Google Rich Results Test

Click the “Test URL” button to start the validation process.

Screenshot 20: Testing the Job Post Schema Markup Code in Google Rich Results Test

Once the test is complete, you’ll see the results. If your job schema is valid, it will display as “Detected”. If there are any errors or warnings, they’ll be highlighted, making it easier for you to resolve them.

2)Schema.org Validator

This is another handy tool to verify your job schema. It’s designed to analyze different types of structured data, including job postings, and point out any issues.
Here’s how to use it:
- Visit the Schema.org Validator.
  - Paste the URL of your job post into the search box.

Screenshot 21: Pasting the Job Posting Schema Markup Code in Schema.org

Click the Validate button (play icon) to analyze your schema markup as shown in screenshot 21.

Screenshot 22: Validating the Job Posting Schema Markup Code in Schema.org

The tool will generate a summary of the structured data on your page. If there are any syntax errors or missing elements, they’ll be listed so you can fix them immediately.

Tips to make your job postings stand out:

Use Clear Job Titles: Include keywords that match what candidates are searching for, making your posting easier to find.
Write Engaging Descriptions: Add relevant keywords and detail key responsibilities to attract the right candidates.
Mention the Location: Include the job’s location and use location-specific keywords to target local candidates.
Optimize URLs: Edit URLs to be clean, easy to read, and include relevant keywords.
Keep It Fresh: Regularly update your job posts and schema data to maintain visibility.

Conclusion

Adding job schema markup to your WordPress site significantly enhances the visibility of your job listings in search results, making it easier to attract the ideal candidates. Whether you use Rank Math for an easy setup of Job schema or manually add JSON-LD code, job schema improves the job-seeking experience.

To maximize the effectiveness of your job listings, be sure to optimize your titles, descriptions, and location information with relevant keywords. Regularly update your schema markup and use tools like Google’s Rich Results Testing Tool to validate it.

Elevate your job postings today by implementing schema markup and attracting more qualified applicants. For additional tips on optimizing your WordPress site, check out our blogs.

How to Link Google Ads with Google Analytics 4

Tutorials

6 min read

How to Link Google Ads with Google Analytics 4

Introduction

Are you looking to simplify and enhance your advertising efforts? Linking Google Analytics 4 with Google Ads is crucial for gaining valuable insights and improving campaign performance. This guide focuses on seamlessly linking GA4 and Google Ads, enabling you to track conversions, optimize ad targeting, and make informed, data-driven decisions.

Learn how to link these powerful tools to unlock actionable insights and boost your ROI in simple steps. Let’s get started!

Step-by-Step Guide to Integrate Google Analytics Account with Google Ads Account (with Admin Access)

Step 1: Log in to Google Ads Account with Admin Access

Access Google Ads with the email address having Admin rights.

Screenshot 1: Google Ads Dashboard

Go to Admin and choose Access and Security in the Admin menu.

Screenshot 2: Access and Security Section in Admin Settings

Step 2 (Optional): Adding a Domain Name and Activating 2-Step Verification

Google, by default, restricts email domains in your security settings. Only users from approved domains can be invited to access your Google Ads account, preventing external access.
For example, in your Google Ads account, the allowed domain is yourwebsite.com, and you want to add a new allowed domain, yournewwebsite.com. In this situation, the new domain should be added to the allowed domains.
To do that, go to the Admin Access and Security Section and click on the Security tab.

Screenshot 3: Selecting Security Option from the Access and Security Section

Turn on the 2-step verification that gives stronger security to your account and added protection against password theft.
Then, scroll to the Allowed Domains section and click on Add New Domain. This is necessary for adding an email address from a specific domain, like @wpoets.com.

Screenshot 4: Adding Domain Name and Turning on the 2-Step Verification Process

Step 3: Adding a New User in Google Ads with Admin access

Navigate to the User Section under Access and Security, and click on the blue plus sign to initiate the process of adding a new user.

Screenshot 5: Adding a New User in Google Ads Account

Add the email ID with admin rights in Google Analytics 4 and select the Admin option in the Account Access Level section. After filling in the required information, click on Send Invitation.

Screenshot 6: Entering details for New User in Google Ads Account with Admin Access in GA4

An invitation will be sent to the new user. The recipient needs to accept this invitation to enable user access to the Google Ads account.

Screenshot 7: Pending Invitation to be Accepted by New User

To complete the linking process, check the email for the invitation and click the Accept Invitation button.

Screenshot 8: Invitation Email Sent to the New User

Once the invitation is accepted, the Google Ads Account with the Username having Admin Access in Google Analytics will be activated.

Step 4: Log in to Google Analytics 4 and Navigate to Google Ads Links

Screenshot 9: Google Analytics Dashboard

Click on the Admin Icon and Scroll down to the Products Links Section.
In the Product Links section, choose Google Ads Links.

Screenshot 10: Selecting the Google Ads Links option from Products Links

Step 5: Linking Google Analytics with Google Ads Account

In the Google Ads Links Section, click on the blue Link tab.

Screenshot 11: Selecting the Link option for Linking Google Ads Account

Create a link with Google Ads side panel will appear. Select Choose Google Ads account to proceed further with the Google Ads account linking process.

Screenshot 12: Create a Link with the Google Ads Tab

A side panel will appear, showing a list of Google Ads accounts for which you have Admin rights. Select the Google Ads account in which you had added the new user. Always cross-check the account numbers.
Then, click on Confirm.

If you don’t see your Google Ads account, double-check that you’re using the correct email ID.

Screenshot 13: Choosing Google Ads Account with New User Email ID

In the Link Set Up side panel, click Next in the Choose Google Ads Accounts section after verifying that the Google Ads account is correct.

Screenshot 14: Confirming Google Ads account to be Selected

Step 6: Configure the Link Settings for Google Ads Account with Admin Access

In the Configure Settings section,
- Enable Personalized Advertising: This feature lets you show ads that are customized to fit the interests and preferences of your audience.
- Enable Auto-Tagging: This ensures that your campaigns are your campaigns are automatically tagged, simplifying accurate performance tracking.

Screenshot 15: Configure the Auto-Tag Settings for Google Ads Account

Review the settings and click on the Submit button to finish linking.

Screenshot 16: Review and Confirm Settings for Google Ads Account

Step 7: Confirm the Connection

Return to the Google Ads Links section in the Admin panel.
Ensure the status says "Link Created" to verify the successful connection as shown in Screenshot 17.

Screenshot 17: Your Google Ads Account is Linked to GA4

Step 8: Enable Google Signals for Conversion Tracking

Enabling Google Signals in GA4 enhances your conversion tracking by collecting data on users across devices and platforms. This feature provides more accurate insights into user behavior, allowing you to optimize ad targeting and improve campaign performance.

Go back to your GA4 dashboard. Navigate to Admin > Data Collection.

Screenshot 18: Selecting the Data Collection option In GA4 Admin Interface

The Google Signals Dashboard will appear. Click on the Turn on button.

Screenshot 19: Google Signals Data Collection Dashboard

The Google signals data collection will be Activated.

Screenshot 20: Google Data Signals Activated your Integration

Once you’ve verified the connection and enabled Google Signals, the setup is complete. This setup empowers you to track cross-platform conversions, access enhanced insights, and make data-driven decisions to refine your advertising strategies.

Step 8: Google Ads Data in GA4 Reports

To view your Google ads Traffic:
- In GA4 (Email ID-A), navigate to Reports → Acquisition → Traffic Acquisition.
- Apply a filter for Google Ads traffic or Paid traffic to assess whether the ad performance data is visible.

Screenshot 21: Traffic Reports in Google Analytics 4 Showing Paid Traffic Details

To view your Google Ads Campaign reports:
- Navigate to Acquisition → Acquisition Overview.

Screenshot 22: Acquisition Overview Tab

Scroll down and click on Sessions by Session Google Ads Campaign card and click on View Google Ads campaigns.

Screenshot 23: Sessions by Session Google Ads Campaign Card in Acquisition Overview

Screenshot 24: Sessions by Session Google Ads Campaign Report

To explore additional Google Ads reports in Google Analytics, select the Session Google Ads campaign dropdown to view your data categorized by:
- Ad group name
- Keyword text
- Search query
- Ad network type
- Google Ads account name
Another way to View Google Ads Reports:
- Navigate to the Advertising tab, then click on Google Ads.

Screenshot 25: Advertising Section in Google Analytics 4

Google Ads Reports will appear.

Screenshot 26: Google Ads Campaign Report in Advertising Section

Note: If data does not appear right away, please allow 24 to 48 hours for updates to be reflected.

Conclusion:

Integrating Google Analytics 4 (GA4) with Google Ads is important for tracking and enhancing your marketing strategies.

This setup improves control and security, making it easier to deal with multiple teams or roles. The integration provides valuable insights that can help you optimize your ad campaigns and accurately measure their success.

If you haven't linked the two yet, now is the perfect time to do so. Using GA4 alongside Google Ads can elevate your campaigns and keep you ahead in your marketing efforts!

How to Add WhatsApp Chat Widget on a WordPress Website

Tutorials

7 min read

How to Add WhatsApp Chat Widget on a WordPress Website

Introduction:

Are you looking for a seamless way to interact with your WordPress Website visitors? With WhatsApp's ever-growing popularity, adding a WhatsApp chat button to your website can be revolutionary. Think of directing the visitors in a real-time conversation with a human being that would provide immediate help and bridge the gap between the audience while enhancing greater engagement and loyalty.

This ultimate guide will show you how to easily integrate the WhatsApp chat widget into your WordPress website through the powerful Social Chat Plugin. Whether you are a developer, marketer, or businessman, we have you covered.

We will also provide you with all the requisite ins and outs in installing and configuring the WhatsApp chat button so that you can fully utilize its features and functionalities, which will enhance your customer satisfaction through increased engagement and speedier response time.

Why Add a WhatsApp Chat Widget to Your WordPress Website?

Integrating the Social Chat Plugin for WhatsApp on your WordPress website is a simple yet powerful way to enhance communication, improve customer satisfaction, and increase operational efficiency. Here’s how it can benefit your business

1.Automated Responses to Common Queries

The WhatsApp Chat button helps you respond instantly to frequently asked questions. This saves your team time and allows them to focus on more personalized support or complex tasks, making your workflow smoother and more efficient

2. Enhanced Customer Satisfaction and Loyalty

When customers need help, they want it fast. The chat button lets them connect with you instantly, giving them the support they need without delays. This quick and reliable service keeps them happy and builds trust, encouraging them to return in the future.

3. Drive Referrals and Word-of-Mouth Marketing

When customers have had a good interaction facilitated by the WhatsApp chat button, they tend to encourage others to have a good experience too. This word-of-mouth marketing facilitates more visits to your WordPress website, increasing brand exposure and attracting new customers.

By adding this button to your WordPress website, you can enhance customer engagement, streamline support processes, and build stronger relationships with your audience.

The Ultimate Guide to Integrating WhatsApp Chatbot on Your WordPress Website

Let’s dive into setting up the Social Chat plugin on your WordPress website through these easy steps:

Step1: Install the Social Chat Plugin:

First, go to your WordPress Dashboard and click on Plugins in the side menu bar.
Next, select Add New Plugin.

Screenshot 1: Add New Plugin in the Plugin Section

Then, go to the Search Bar, and type Social Chat.
Install and activate the plugin.

Screenshot 2: Searching for the Social Chat Plugin

After activating the plugin, select the Social Chat Plugin option from the side menu bar. The Welcome Dashboard will appear as shown in the Screenshot 3.

Screenshot 3: Welcome Dashboard of the Social Chat Plugin

Step 2: Customizing the Social Chat Plugin

In this segment, we will focus on personalizing the WhatsApp ChatBot Button in which we will configure the features like adjusting the position, color, response text, and visibility of the WhatsApp button.

Button Tab

In this section, we will look at customizing some appearance parameters and placement of the chat button. This includes the contact box feature for multiple clients online, adjusting the position of the chat button, layout, and display text.

First, on the Social Chat dashboard click on the Button tab as shown in the Screenshot 4.

Screenshot 4: Button Section of the Social Chat Plugin

Screenshot 5: Contact Box Settings for the Social Chat WhatsApp Button

In the Box option, select the Enable Contact Box option.
Next, select where you would like to place the WhatsApp icon in the Position option as shown in Screenshot 6. Here, I have chosen the Bottom Right corner.

Screenshot 6: Positioning of the Social Chat WhatsApp Button

Then, select the type of layout you want for the chat. Here, I have chosen the Bubble option.

Screenshot 7: Layout Settings of Social Chat WhatsApp Button

Afterward, select the options for the rounder border of the WhatsApp icon and provide the text that you want to showcase in the chat window. Here, I have chosen the Add Rounded Border option. Finally, save the settings.

Screenshot 8: Rounding and Text Options for the Social Chat WhatsApp Button

Box Tab

In the Box settings of the Social Chat Plugin, we will look at how you can personalize the header, footer, and response message for various contacts, providing a smooth and engaging experience for visitors to your website.

First, click the Box Button on the Social Chat dashboard as shown in Screenshot 9.

Screenshot 9: Box Settings for the Social Chat WhatsApp Button

In the Image option, Enable lazy load. This ensures that the plugin is readily available for the visitors on the website. Then, set up the Header text that will be displayed for multiple contacts input.

Screenshot 10: Enable Lazy Load for the Social Chat WhatsApp Button

Similarly, input the text for the Footer and provide a message for response. Finally, save the settings.

Screenshot 11: Footer and Response Settings for Social Chat WhatsApp Button on the Website

Visibility Tab

The Visibility settings in the Social Chat dashboard let you choose which devices display the plugin and define target options, ensuring optimal user engagement across platforms.

Click on the Visibility button as shown in Screenshot 12.

Screenshot 12: Visibility Section on the Social Chat Dashboard

In the Devices section, choose where you’d like the Social Chat Plugin to appear—on desktop, mobile, or both. By default, it’s set to Show on all Devices, ensuring the best experience for your users.

Screenshot 13: Device Settings for the Social Chat WhatsApp Icon

Next, choose the Target option from the settings to decide where the Social Chat Plugin should be displayed, such as the homepage, all pages, blog posts, or search results, as shown in Screenshot 14. This helps make sure it’s visible to the right audience. Save your settings to apply the changes.

Screenshot 14: Target options for the Social Chat WhatsApp Icon

Contact Tab

The Contact settings in the Social Chat dashboard allow editing default contacts and adding details such as names, roles, and availability. You can set up multiple contacts (a premium feature), ensuring visitors can easily reach the right person online for support or inquiries.

Click on the Contact button in the Social Chat dashboard as shown in Screenshot 15.

Screenshot 15: Contact button on the Social Chat Dashboard

Select the Edit option in the Default Contact tab.

Screenshot 16: Editing the default contact

The Edit Contact tab will appear. Provide all the details shown.

Screenshot 17: Edit contact tab

Scheme Section:

The Scheme settings in the Social Chat dashboard provide customization options such as the appearance of the chat button, including font, font size, background color, and text color, to match your website's design.

Click, on the Scheme button on the Social Chat dashboard as shown in Screenshot 18.
Select the desired Font and adjust the font size.
Choose the Background color and Text color for the chat button.
Finally, save the settings to apply your customizations.

Screenshot 18: Scheme Settings for the Social Chat Whatsapp Icon

Step 3: Testing the Social Chat WhatsApp Button:

Once you've completed the settings for the WhatsApp button, it’s time to test it to ensure it works perfectly and looks great on your website.

Open your website to view the Live Social Chat button.
Check its design for font, color, and placement accuracy.

Screenshot 19: Social Chat WhatsApp Button Live on the Website

Click on the WhatsApp Button to view available Contacts as shown in Screenshot 20.

Screenshot 20: Contacts Available in the WhatsApp Chatbot Button

Then, click on the Contact button to confirm it redirects to the correct Web WhatsApp on your desktop or Whatsapp chat.
Test its visibility and functionality across desktop, tablet, and mobile devices.

Screenshot 21: Contact Button Redirects to Web WhatsApp

Make adjustments in the dashboard if necessary.

Conclusion

In this ultimate guide, we have covered the key steps for adding a WhatsApp chat button to your WordPress website using the Social Chat plugin. We have explored what it is, why it's beneficial, and how to set it up effectively. We also highlighted the advantages of boosting customer engagement and satisfaction, offering easy steps to integrate and customize the button to match your brand.

In conclusion, integrating a WhatsApp chat button with the Social Chat plugin is a simple yet powerful way to enhance your website. Monitor its performance, gather feedback, and make adjustments as necessary. This small feature can build stronger connections, increase loyalty, and contribute to the long-term growth of your business.

How to find broken links in Google Analytics 4 (GA4)

Tutorials

11 min read

How to find broken links in Google Analytics 4 (GA4)

Introduction

Visitors expect a smooth experience on your website, but broken links and 404 errors can disrupt that, harming your brand, conversions, and SEO.

When users encounter dead links, they’re likely to leave your site, increasing bounce rates and reducing conversions.

In this guide, we'll walk you through the steps on how to find 404 errors and dead links in Google Analytics 4.

We find 404 links using these three methods

Method 1: Using GA4 Engagement Reports

Method 2: Using GA4 Custom Reports

Method 3: Using GA4 custom events via Google Tag Manager

So let’s get started!

What is a broken link?

A broken link, commonly referred to as a 404 error, is a hyperlink that leads to a web page that no longer exists or cannot be found.

These pesky errors can occur for various reasons—maybe the page was moved or deleted, or the URL was entered incorrectly.

For example, if you try to access a page with the URL yourwebsite.com/blog/how-to-find-broken-links but the page no longer exists, you’ll encounter a 404 error.

Types of broken links

Hard Broken Links

A hard 404 error happens when a page doesn't exist, and the server correctly shows a "Page Not Found" message with a 404 error code. This tells users and search engines the page is gone.

Soft Broken Links

Soft 404 occurs when a non-existing page still loads, but instead of showing a proper 404 error, it might redirect to the homepage or a custom "Not Found" page without the right error code. This can confuse search engines and impact your site's SEO.

What Impact Do Broken Links Have on Your Website?

Broken links frustrate visitors, leading to poor user experience, reduced trust, and lost conversions. They negatively affect website SEO by signaling to search engines that your site isn’t well-maintained, which can lower rankings.

Additionally, broken links disrupt the flow of navigation, making it harder for visitors to engage with your content or complete desired actions. Fixing them is essential for maintaining a professional, functional, and search engine-friendly website.

How to set up Google Analytics 4 to track broken links

Method 1: Using GA4 Engagement Reports

In this method, we use the default reports tab under the main menu.

Step 1: Check the Page title of your website’s 404 Page

First, find out the page title of your website’s 404 page.

For this method, we use the Analytics account of Google Merchandise Store
Enter the URL https://shop.merch.google/xyz and note down the 404 Page Title

Screenshot 1: Google Merchandise Store Page Unavailable

The title of the page says Page Unavailable.
Check the page title of your website’s 404 web page. Page not found is a common page title of 404 error pages.

Step 2: Setup and engagement report in Google Analytics 4

Login to Google Analytics 4 GA4
Navigate to Reports.

Screenshot 2: Click on reports

Click on the Engagement dropdown and select Pages and Screens.

Screenshot 3: Select Pages and Screens

After clicking on Pages and Screens the following report will appear, as shown in the screenshot below.

Screenshot 4: Pages and Screens Report

Select the Page title and screen class.

Screenshot 5: Select Page Title and Screen Class

Click on the search bar as shown in the screenshot below.

Type the page title of the 404 page, which is “Page Unavailable,” and press enter.

Screenshot 6: Paste the Page Title of the 404 page

At this step, we got aggregated data of 404 pages.

Click on the “+” icon as shown in the screenshot below and add a secondary dimension to the Page path and screen class.

Screenshot 7: Click on the “+” Icon

Select the Page path and screen class as shown in the screenshot below.

Screenshot 8: Select Page path and screen class

Once it’s done, you will see the list of 404 pages with the URLs shown in the screenshot below.

Screenshot 9: Ga4 engagement report List of 404 Pages with URLs

Method 2: Using GA4 free form exploration technique

In this method, we use the free from exploration report tab under the explore menu.

Step 1: Create a free from exploration

Logging in to your Google Analytics account
To start a custom report, click on the Exploration tab on the left-hand side
Click on the blank Exploration to start a new exploration.

Screenshot 10: Blank Exploration Report

Step 2: Add Dimensions

Let’s add Dimensions by clicking on the “+” icon.
On the search bar, type Page.
Select the following Dimensions and add it to Rows
- Page path and screen class
- Page title

Screenshot 11: Select Dimensions

Now drag and drop or select the Dimensions from the Variable Tab to Rows in the Settings Tab.

Screenshot 12: Drop the Dimensions In Rows

Step 3: Add Metrics

We will now head over to the Metrics, and add the view metric

As we added the Dimensions do the same for the Metrics by clicking the “+” icon and then clicking on Confirm.

Screenshot 13: Select Views Metrics

Screenshot 14: Drop the Views metrics in Values

Step 4: Filter Data

Next, we will filter the report by using Filters.
Select the Page Title in Filters. Select match type as contains.
In Enter expression text box, type the error page title. GA4 will autocomplete the text, and you will get a drop-down list of pages.
Select Page unavailable and click Apply.

Screenshot 15: Apply filters

Below we will get the Final Custom Report of the Exploration.

Screenshot 16: 404 URLs in free form reports

Method 3: Using GA4 custom events via Google Tag Manager (GTM)

This method uses the Google Tag Manager data layer to send a custom event to GTM.

A few pre-requirements are that you must have installed GTM on your website and configured it. You can use Google Sitekit WordPress plugin to install GTM.

Step 1: Push a custom 404 event to the Google Tag manager

First, let’s push a custom event to Google Tag Manager (GTM) to track 404 errors.
To do that first, we have to add a custom script to the functions.php file in the WordPress theme. For this tutorial, we are using the WordPress Twenty Twenty-four theme.
A few things to consider when adding custom code to your theme
- We recommend adding custom code to the child theme's functions.php file instead of the parent theme’s functions.php.
- To know more about creating a child theme, go through the Themes Handbook.
- Before making any changes to your site we recommend, that you should always back it up.
- At the minimum, you should make a copy of your child theme’s functions.php (if you have already created it and edited it) since we are modifying it. If something goes wrong when you are adding code to it, then you can restore it.

Here is a script to add to your WordPress child theme‘s functions.php
An add_404_custom_event callback function is added to the wp_head hook. The script below will be added to the HTML head tag.

<?php
add_action( 'wp_enqueue_scripts', 'theme_enqueue_styles' );

function theme_enqueue_styles() {
   $parenthandle = 'twentytwentyfour-style';

  $theme = wp_get_theme();
  wp_enqueue_style( $parenthandle, get_template_directory_uri() . '/style.css' );
  wp_enqueue_style( 'child-style', get_stylesheet_uri(), array( $parenthandle ) );
}

add_action( 'wp_head', 'add_404_custom_event' );

// Code for sending custom event to data layer
function add_404_custom_event() {

// Ensure the script runs only on 404 pages
if (is_404()) {
  ?>
      <script>
wiindow.dataLayer = window.dataLayer || [];
window.dataLayer.push({
   'event' : 'page_not_found_404' // Name it whatever you like
});
      </script>
<?php
     } // is_404 check
}

Inside the function, we first check if the page is a 404 page. If yes, we push a custom event page_not_found_404 to the data layer of GTM.
Once you have added the above code in the functions.php file, save it and upload it to the child themes folder.
Next, head over to your Google Tag Manager’s Overview tab.
Click on the preview button on the toolbar, as shown in the following screenshot below.

Screenshot 17: Click on the Preview button

Screenshot 18: Tag Manager Preview Mode

In the Your website's URL textbox, enter the 404 error URL; for example, add ssss to your base URL, for e.g. yourwebsite.com/ssss
Uncheck the checkbox; include a debug signal in the URL.
Click on Connect. This will open the entered URL in a new window, as shown in the below screenshot (number)

Note : Ensure you are not logged in as a WordPress user since the Google Sitekit plugin excludes logged-in users from tracking in Google Analytics 4 and GTM. Hence the custom event will not be fired and will not be available in Datalayer.

Screenshot 19: Tag assistant connected page in New Window

Screenshot 20: Tag manager connected Dialog box

Once Tag assistant is connected, click on the Continue button
On the summary pane of the tag assistant screen, you will see the custom event fired.

Screenshot 21: page_not_found_404 event

Step 2: Send the 404 custom event to GA4 using the trigger

Go to the Trigger menu in the Google Tag Manager
Click on the New Button to create a trigger

Screenshot 22: GTM Workspace Triggers

Screenshot 23: Name the Trigger

First, name the Trigger something descriptive. For example, Trigger (Page Not Found 404)
Next, click anywhere on the Trigger Configuration section to enable edit mode.
A Choose trigger type overlay panel will open up. Scroll down to the Other event group and select Trigger Type as Custom Event.

Screenshot 24: Set Trigger Type as a custom event

Screenshot 25: Trigger event as page_not_found_404

Enter the event name that you have added in the data layer (page_not_found_404).
Keep the radio selection of trigger fires on to All custom Events.
Click on the Save button.
Note: This step is crucial; make sure the event name you enter here exactly matches the event name that you pushed using the data layer push function.

Step 3: Setup a GA4 Event tag to send the custom event to Google Analytics 4

Head over to the tags sub-menu in the Tag Manager
Click on the new button to create a new tag

Screenshot 26: Create a new Ga4 event Tag

Name the tag to something relevant. For e.g GA4 tag (page_not_found_404 event)
Next, click anywhere on the Tag Configuration section to enable edit mode.

Screenshot 27: Click on the Trigger Configuration section to enable edit mode.

Screenshot 28: Choose tag type Google Analytics

Screenshot 29: Select Google Analytics: GA4 Event tag

Enter the measurement ID of the Google Analytics Web stream to which you want to send the custom event.
Enter the event name, as page_not_found_404

Screenshot 30: Enter the measurement Id of the GA4 web stream

Choose the trigger that we created in Step 2. To do that, click anywhere on the Trigger section to enable edit mode.

Screenshot 31: Choose a trigger

Once the trigger is added, click on the Save button.

Screenshot 32: Page not Found trigger

Step 4: Test the custom GA4 event tag in the debug view

Go to the Admin menu.

Screenshot 33: Admin menu of Google Analytics 4

Next, head over to Data Display > DebugView. You will see the newly custom event page_not_found_404.

Screenshot 34: page_not_found_404’ event DebugView

If everything works fine, publish your changes in Google Tag Manager by clicking the Submit button in the top right corner.

Screenshot 35: Submit workspace changes

A Submit Changes overlay panel will show up.
Enter the version name for e.g. Workspace version (Page not found) along with the description.
Click on the Publish button.

Screenshot 36: Save Submission configuration

When the changes are submitted, you will see a Version Summary slide over panel, as seen in the screenshot below.

Screenshot 37: Version Summary of Published Workspace changes

That’s it. You have now added a custom event for 404 and sent it to the Google tag manager. Whenever a 404 page is hit, it will send a custom event, and we will use it to create reports for 404 links.

Step 5: Create a free form report in GA4 to view 404 pages

Screenshot 38: Explore menu in Google Analytics 4

Click on Explore menu in Google Analytics 4.
Choose Free Form Exploration.

Screenshot 38: Free form Exploration

Name the exploration for e.g. Page Not Found 404 Report
Add the Dimension to the Rows
- Page path and screen class
- Event Name
Add Metrics to the Values
- Event Count
Add filter
- Dimension: Event Name
- Condition: exactly matches
- Expression: page_not_found_404

Screenshot 39: GA4 GTM 404 variables and settings URLs

Screenshot 40: Page not found 404 links report

That’s it we can see page not found URLs in the Free Form report.

Conclusion

In Method 1 and Method 2, we found 404 errors using the Page title of the 404 error page, and in Method 3, we pushed a custom event to the Data layer of Google Tag Manager, which is then sent to GA4 using triggers whenever a 404 error page is found.

By regularly monitoring for broken links, you ensure that every visitor enjoys a frustration-free experience. An error-free website isn’t just good for your users—it’s great for your business.

How to exclude internal traffic in Google Analytics 4 (GA4)

Tutorials

12 min read

How to exclude internal traffic in Google Analytics 4 (GA4)

Introduction

When analyzing website performance in Google Analytics 4, it's crucial to ensure that the data you're reviewing reflects actual user behavior. Traffic from your internal teams can skew your data, leading to inaccurate results.

In Google Analytics 4 (GA4), excluding internal and developer traffic is essential for maintaining clean and reliable reports. Whether you’re testing new features, performing updates, or troubleshooting, keeping this traffic separate helps ensure that your website metrics paint a true picture of how real users interact with your site.

In this guide, we'll walk you through the steps to effectively exclude this traffic in GA4, so you can trust the accuracy of your analytics.

We do this using two methods

Method 1: Using IP Address Filter in Google Analytics
Method 2: Using WordPress plugin Monsterinsights (Only for WordPress User Roles)

Methods to exclude internal traffic

Method 1: Using IP Address Filter in Google Analytics

What Is Internal Traffic?

Internal traffic refers to visits to your website made by people within your organization, such as employees or stakeholders, which you may not want to include in your analysis. By excluding internal traffic, you can ensure that your data reflects genuine user behavior and external visitor activity.

Limitations with IP Address Filters

In Google Analytics 4 (GA4), IP address filtering is commonly used to exclude internal traffic from reports, helping to keep data cleaner and more accurate. However, this approach has its limitations.

Here are the limitations of IP address filters in GA4:

Dynamic and Rotating IP Addresses
- Many Internet Service Providers (ISPs) assign IP addresses dynamically, meaning they change periodically. Employees working from home or in coworking spaces may not have a static IP, making it difficult to maintain accurate filters.
- This makes it difficult to maintain an up-to-date list of internal IPs for exclusion.
Multiple Office Locations and Remote Work:
- If a company has multiple offices or remote employees, filtering based on IP addresses can become cumbersome. Each location and remote worker might have different IPs, making it challenging to cover all variations accurately.
Use of VPNs:
- Employees accessing the website through a VPN will make it harder to filter their traffic accurately.
- They may appear to access websites from various IPs each time they connect through a different VPN server.
Mobile and On-the-Go Access:
- If employees access the website from mobile devices on different networks, their IP addresses vary, further complicating exclusion.

If IP addresses are not updated regularly, internal traffic may slip through, distorting the analytics data.

Excluding internal traffic using IP filter

Login to Google Analytics 4
Click the Admin menu (gear icon) at the bottom left corner.

Screenshot 1: Click on the Admin menu icon

Click on the Data Streams subtab under the Property Settings → Data Collection and Modification section, as shown in screenshot 2 below.

Screenshot 2: Data streams Tab

Click on the Data stream. There are three options of streams: iOS, Android, & Web. Choose Web. You can't filter out internal traffic from app users.

Screenshot 3: Select the stream to exclude internal traffic

A Web stream details slide-over will open. Scroll down to the Google tag section and click on Configure tag settings.

Screenshot 4: Google tag → Configure tag settings

A Google Tag slide-over will open. Scroll down and click on Show more at the bottom of the slide-over.

Screenshot 5: Click on Show more

After that, click on Define Internal traffic under the Settings section as shown in the screenshot below to define IP addresses of which traffic should not be considered.

Screenshot 6: Define Internal traffic

A Define internal traffic slide-over will open. Click on the Create button to add internal traffic rules as shown below.

Screenshot 7: Create traffic rule

Under the Rule name text box, you can give a name to your filter. Let’s name it Internal Traffic to simplify things.

Screenshot 8: Rule name

Under the traffic_type value, you can define the name. The default value is internal.
Note: This is the only event field in Google Analytics 4 where a value can be assigned. Instead of using "internal," you may choose an alternative value, such as "india_hq," to identify the source of internal traffic.

Screenshot 9: traffic_type value

Match Types

This is where you enter the IP addresses that you want to exclude from Google Analytics 4.
You can enter either IPv4 or IPv6 addresses. Also, CIDR notation can be used to define groups of IP addresses.
The following is a list of match types.

IP addresses equals: This setting will match only one IP address.
- For example, a value of 192.168.1.1 will only exclude that IP address
IP address begins with: This match type will match all IP addresses that begin with the given input.
- For example, if IP addresses begin with 192.168.—matches 192.168.1.1, 192.168.0.5, etc.
IP address ends with: This match type will match all the IP addresses that end with the given input.
- For example, if it ends with 1 — Matches 192.168.1.1, 10.0.0.1, etc.
IP address contains: This match type will match all the IP addresses that have the given string in them.
- For example, if IP has 168 — Matches 192.168.1.1, 10.168.0.1, etc.
IP address is in range (CIDR notation): This option will match a group of IP addresses.
- For example, 192.168.0.0/24 — Matches any IP from 192.168.0.0 to 192.168.0.255.
- IP address matches regular expression: This option will match a set of IP addresses using a specified pattern.
  - For example, ^192\.168\.0\.\d{1,3}$ — Matches any IP from 192.168.0.0 to 192.168.0.255.

You can add multiple conditions to filter out IP addresses.

Screenshot 10: Internal Traffic rules configuration

Note: In GA4, you can't use regular expressions in the IP address field other than regular expression Match Type as shown below.

Screenshot 11: Regular expression match type

Example of Filtering an IP address

Let’s add an IP address to filter it out. You should enter the IP addresses that you wish to filter out.
For example, let’s use the 172.16.1.1 IP address, which is a private IP address.
Another example is that you can enter your own device’s IP address. To get your Public IP addresses, click on the link What's my IP address? as shown in screenshot 12 or search on Google for What is my IP.
You will be redirected to the Google search page, where you can copy your IP address as shown in screenshot 12 below.

Screenshot 12: What’s my IP address? Google search

Once you have copied your IP address (IPV4 or IPV6), paste it in the value textbox as shown in screenshot 13 below.

Screenshot 13: IPv4-based IP address

Screenshot 14: Add multiple conditions

You can enter multiple IP addresses into the filter. All of them will be filtered through OR logic.
Once you have entered all the IP addresses, click the Create button.

Screenshot 15: Create Internal traffic rule

Your internal traffic rules will be saved as shown in screenshot 16 below.
That’s it. You have added the IP address that should be skipped from your GA4 data collection.

Screenshot 16: New Internal traffic rule

Caution: Applying a data filter has a lasting impact on your data. For instance, using an exclude data filter means the excluded data is never processed and won’t be available in Analytics or BigQuery. To temporarily hide data in specific reports without permanently excluding it, consider using report filters instead.

Testing the excluded internal traffic

In Google Analytics 4 (GA4), testing the filters to ensure they work correctly after setting them up is important.
This process helps ensure that the data from internal users like employees, content writers, or administrators is not being tracked, making reports more accurate.
Head over to Admin → Property Settings → Data collection and modification.

Screenshot 17: Property Settings → Data collection and modification

Click on the right arrow as shown in the above screenshot. Scroll down to the Filter state section.

Screenshot 18: Filter state is set to Testing

By default, the filter state is set to Testing. If it‘s not set the Filter state to Testing
Note: This step is important for testing the IP address that you have entered in the previous step.
Since the filter state is set to Testing any matching data will be labeled with the "Test data filter name" dimension, which is discussed in the next step.

Using Comparisons in Realtime Report

Head over to the Reports main tab under the Home Tab and then click on the Realtime overview sub-menu.
Click on Add comparison on the Realtime overview panel as shown in screenshot 19 below.

Screenshot 19: Realtime overview

Apply a comparison slide over the panel will open up. Click on the Create New button as shown in screenshot 20 below.

Screenshot 20: Add comparison

Screenshot 21: Create a comparison

A create comparison screen will be shown.
Enter the following conditions
- Dimension: Test data filter name
- Match type: exactly matches
- Value : Internal traffic

Screenshot 22: Add Test data filter name condition

Click the Apply button.
You would see and compare All Users and Test data filter name exactly matches Internal Traffic as seen in the screenshot below.

Screenshot 23: Comparison of All Users and Test data filter name exactly matches Internal Traffic

Go to Realtime overview page in Google Analytics
Scroll to Views by Page title and screen name on the Realtime Overview page.
Now visit any page of your website from the IP address that you entered above.
You will see the active user (The user with the IP address that you entered) on the right-hand side of the comparison bar chart highlighted in orange.
That is you have successfully tested the filter and it’s working.
Troubleshooting:
- If for any reason you are not able to see data in the comparison report of the Test data filter name exactly matches Internal Traffic check the IP address that you have entered. If the IP has changed re-enter the new IP address.
- Also, the Filter state should be set to Testing as set in the screenshot number of step 2

Activating the Internal traffic data filter

Close all the slideover panels and navigate back to the admin section of your GA4.
Under the Property Settings expandable section, select Data Collection and Modification.
Under which click on Data filters
Click on the → arrow to Edit the Data filter

Screenshot 24: Property Setting → Data collection and modification → Data Filters

An Edit data filter slideover panel will open.
Scroll down to Filter state and then Activate or Inactive (Deactivate) your filter.

Screenshot 25: Edit Data Filter Slideover

Click on the Save button.
You’ll get the message, “Filter changes are by nature destructive and irreversible. They are also not retroactive. You should only enable this if you have already successfully tested your filter.”
Click on the Activate filter.

Screenshot 26: Activate Filter

Another method to activate or deactivate the filter is by clicking on the three dots on the right of the filter name, as shown screenshot 27 below.
That's it your filter is applied and all the data collection from the filtered IP address is skipped.

Screenshot 27: Activate and Deactivate the filter

Method 2) Using the WordPress plugin Monsterinsights (only for logged-in users)

The MonsterInsights plugin for WordPress makes it easy to exclude internal traffic by targeting WordPress roles.
Administrators of websites can use this method to stop data from being collected on the actions of logged-in users like site owners, editors, and contributors.

Limitations with the MonsterInsights method

For this method to work you need to register all the users and assign them a role which will be then used to exclude them from GA4

Excluding Logged in user from Google Analytics 4

Let’s get started with setting up MonsterInsights. If the plugin is already installed and Google Analytics is already connected, skip to the Add WordPress user roles to excludea section of this article.

Install the Plugin & Connect Google Analytics + Monsterinsights

Click on the Add New plugin button as shown in screenshot 28 below.

Screenshot 28: Add New Plugin

Search MonsterInsights in the search plugin text box.
Click on Install Now.

Screenshot 29: Install the Plugin

Click on Active to activate the Monsterinsights plugin.

Screenshot 30: Activate the Plugin

Launch the wizard

Screenshot 31: Launch the wizard

Select the category that best describes your website

Screenshot 32: Select the website category

You will be shown a Connect Monsterinights to your website screen. Click on Connect Monsterinsights.

Screenshot 33: Connect Google Analytics + WordPress

After that, the Connect to Google Analytics screen will be shown. Click on Continue and connect to Google.

Screenshot 34: Connect to Google Analytics

Choose the Google account associated with Google Analytics.

Screenshot 35: Choose the Analytics account

Next, Sign in with Google.

Screenshot 36: Sign in with Google

Give Monsterinsights access to the Analytics account.

Screenshot 37: MonsterInsights access to Google Account

Once the account is connected you will see all your Google Analytics properties. Choose the one of which you would like to see reports and filter users from GA4 data collection.

Screenshot 38: Choose an Analytics Property

Next a Recommended settings screen will be shown, choose them as per your needs

Screenshot 39: Choose Recommended settings as per your needs

Click on Save and continue

Screenshot 40: Website features would you like to enable

Next, the page which features you would like to enable will be shown.

Screenshot 41: Wizard completed

Click on Complete Setup without Upgrading

Screenshot 42: Settings General Tab

You will be redirected to Settings → General tab page.
Until now we have Installed the Monster Insights plugin and connected it with Google Analytics. Now let's exclude the WordPress User roles from Google Analytics 4.

Add WordPress user roles to exclude

Under Settings → Advanced Tab go to the Permissions section
Under the Exclude These User Roles From Tracking setting enter the User roles that should be excluded from tracking.

Screenshot 43: Exclude User roles from tracking

That’s it! You’ve now stopped tracking visits from the specified WordPress user roles in Google Analytics.

Conclusion

It is important to keep data clean and accurate in Google Analytics 4 (GA4) by excluding internal traffic. In this blog, we've looked at two ways to exclude internal traffic in Google Analytics 4 (GA4).

In Method 1, we talked about how to use GA4's data filters to block internal traffic. IP address filters are a simple way to keep internal traffic out, but they have their limits, especially in today's flexible and remote work settings.

In method 2 we discussed excluding WordPress user roles from GA4 data collection.

By using these methods, you can improve the accuracy of your GA4 reports, enabling better decisions and clearer insights.

Features	WordPress Media Library	Digital Asset Management (DAM)
Storage & Organization	Stores media files in a simple folder structure.	Provides advanced organization with metadata, tags, categories, and AI-powered search.
Search & Retrieval	Basic search based on file name and upload date.	AI-powered search with metadata, keywords, file type, and even visual recognition.
Version Control	No version control; overwriting files can cause loss of old versions.	Tracks changes, allows access to previous versions, and prevents accidental overwrites.
File Management	Files are uploaded directly to WordPress and stored in /wp-content/uploads/.	Stores files in a cloud-based or on-premises DAM system and integrates with WordPress.
File Sharing & Collaboration	Limited; files must be manually shared via links.	Built-in sharing, collaboration, and approval workflows.
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Automation & AI Features	No AI features.	AI for auto-tagging, facial recognition, smart cropping, and automated workflows.

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