Seamless HubSpot to WordPress Migration for Enterprise Teams
Why Enterprises Are Moving from HubSpot to WordPress
You chose HubSpot for its all-in-one ecosystem – CRM, Marketing, Sales, Commerce, Service, Data Management, Automation, Reporting, and CMS (Content) that promised convenience.
But as your business scaled, you likely started to feel the friction.
It’s not that HubSpot didn’t help; it simply wasn’t built for where your business is heading. That’s where a strategic migration to WordPress changes the story.
If HubSpot’s rising costs, design limits, or customization restrictions hold you back, migrating to WordPress is the smart next step.
Key Features of Our HubSpot to WordPress Migration Services
We carefully port every blog post, website, membership & landing page, HubDB dynamic page, HubL functionality, module, and serverless function from your HubSpot CMS to WordPress. We use automation (via WP All Import or custom scripts) to import CSV file or JSON data and manual migration for full fidelity, ensuring all content types, media files, and internal links remain intact for a seamless user transition.
We preserve all your existing on-page SEO signals, including metadata, structured data, canonical tags, internal links, and headings. Every page is meticulously migrated with its original titles, descriptions, and hierarchy intact, ensuring Google and other search engines recognize your new site as a direct continuation of your existing authority .
We integrate with your existing HubSpot tools—or, if needed, recommend better alternatives outside the HubSpot ecosystem. These integrations ensure data flows effortlessly between platforms. HubSpot forms, CRMs, email marketing tools, social media platforms, and any other marketing tools all continue to communicate seamlessly. Gain full marketing flexibility, without platform lock-in.
A website isn’t just a destination; it’s the start of a journey and an experience in itself. With optimized navigation, responsive layouts, and lightning-fast load times, your new site keeps visitors engaged across every device. Visitors spend more time exploring your offerings and engaging with your content, with every interaction driving measurable business growth.
After migration, your WordPress backend is tailored for simplicity; everything your marketing and content teams need is front and center, without unnecessary technical layers. The interface is customized to match your team’s daily workflow, providing a clean, intuitive experience to create or update pages, publish blogs, or manage content effortlessly.
We carefully port every blog post, website, membership & landing page, HubDB dynamic page, HubL functionality, module, and serverless function from your HubSpot CMS to WordPress. We use automation (via WP All Import or custom scripts) to import CSV file or JSON data and manual migration for full fidelity, ensuring all content types, media files, and internal links remain intact for a seamless user transition.
We preserve all your existing on-page SEO signals, including metadata, structured data, canonical tags, internal links, and headings. Every page is meticulously migrated with its original titles, descriptions, and hierarchy intact, ensuring Google and other search engines recognize your new site as a direct continuation of your existing authority .
We integrate with your existing HubSpot tools—or, if needed, recommend better alternatives outside the HubSpot ecosystem. These integrations ensure data flows effortlessly between platforms. HubSpot forms, CRMs, email marketing tools, social media platforms, and any other marketing tools all continue to communicate seamlessly. Gain full marketing flexibility, without platform lock-in.
A website isn’t just a destination; it’s the start of a journey and an experience in itself. With optimized navigation, responsive layouts, and lightning-fast load times, your new site keeps visitors engaged across every device. Visitors spend more time exploring your offerings and engaging with your content, with every interaction driving measurable business growth.
After migration, your WordPress backend is tailored for simplicity; everything your marketing and content teams need is front and center, without unnecessary technical layers. The interface is customized to match your team’s daily workflow, providing a clean, intuitive experience to create or update pages, publish blogs, or manage content effortlessly.
Migration That Works for Everyone
Most migrations fail when they focus solely on “moving content.” We focus on what that content is meant to achieve.
For Marketing Teams:
We ensure your AD landing pages, SEO campaign pages, and conversion funnels transition seamlessly to WordPress. Every URL, meta tag, and internal link is preserved to maintain SEO equity. Technical SEO is taken care of for improved site performance and visibility. Your team gains faster publishing workflows and full control to launch new campaigns without developer delays.
For Content Writers:
We craft intuitive, reusable content blocks and templates that let your editorial team publish freely, maintain consistency, and focus on storytelling, without waiting on developers for every update.
For SEOs:
We meticulously migrate every content piece, including meta details, interlinks, and redirects. Your new WordPress site is re-engineered for lightning-fast performance, structured data consistency, and full on-page and technical SEO readiness, ensuring your rankings not only stay intact but also have room to grow.
For CXOs:
We deliver a scalable, secure, and efficient WordPress infrastructure that reduces dependency on costly platforms, lowers the total cost of ownership, and enables long-term digital growth.
Our Step-by-Step HubSpot to WordPress Migration Process
01 Discovery & Website Audit
We begin by analyzing your HubSpot setup, website structure, content modules, forms, automations, and integrations. This helps us build a complete migration plan tailored to your current setup and future goals.
01Discovery & Website Audit
We begin by analyzing your HubSpot setup, website structure, content modules, forms, automations, and integrations. This helps us build a complete migration plan tailored to your current setup and future goals.
02 Information Architecture Mapping
We map every website page, landing page, HubL module, blog, and URL to its WordPress equivalent, ensuring that data, design, or functionality is continued. Your site structure and internal links are meticulously mirrored, and where appropriate, optimized to deliver improved performance, continuity, and SEO strength.
02Information Architecture Mapping
We map every website page, landing page, HubL module, blog, and URL to its WordPress equivalent, ensuring that data, design, or functionality is continued. Your site structure and internal links are meticulously mirrored, and where appropriate, optimized to deliver improved performance, continuity, and SEO strength.
03 Seamless Migration
We use automation (custom scripts or WP All Import) and manual content methods to copy all the content types to your new WordPress site, preserving your site hierarchy, on-page SEO, internal links, URL structure, and its integrity.
03Seamless Migration
We use automation (custom scripts or WP All Import) and manual content methods to copy all the content types to your new WordPress site, preserving your site hierarchy, on-page SEO, internal links, URL structure, and its integrity.
04 Custom Design & Development
Alongside the migration process, our team rebuilds your HubSpot templates, modules, and design system into custom WordPress components, ensuring your site not only mirrors the original experience but also improves on it.
04Custom Design & Development
Alongside the migration process, our team rebuilds your HubSpot templates, modules, and design system into custom WordPress components, ensuring your site not only mirrors the original experience but also improves on it.
05 Pre-launch Testing
Before going live, we perform rigorous pre-launch testing to ensure everything works flawlessly. This includes verifying redirects, metadata, canonical tags, internal & external links, form functionality, testing responsiveness, browser compatibility, load times, and running QA checks across all migrated content.
05Pre-launch Testing
Before going live, we perform rigorous pre-launch testing to ensure everything works flawlessly. This includes verifying redirects, metadata, canonical tags, internal & external links, form functionality, testing responsiveness, browser compatibility, load times, and running QA checks across all migrated content.
06 Launch & Post-Migration Support
After final checks in the staging environment, your WordPress site goes live with DNS updates. Post-launch, we provide monitoring, immediate issue resolution, and ongoing support, giving your team a smooth transition and peace of mind.
06Launch & Post-Migration Support
After final checks in the staging environment, your WordPress site goes live with DNS updates. Post-launch, we provide monitoring, immediate issue resolution, and ongoing support, giving your team a smooth transition and peace of mind.
Case studies
Why Choose WPoets for HubSpot to WordPress Migration?
01
Migration Specialists You Can Trust
With years of experience migrating websites from various CMSs to WordPress, we ensure a seamless, smooth transition with zero data loss, preserved URLs, and optimal performance.
02
Custom WordPress Solutions
Your WordPress site is custom-designed to serve a clear purpose: guiding visitors, showcasing your brand’s value, and turning engagement into measurable results. No one-size-fits-all solutions, just a website that works as hard as your business does.
03
Enterprise Migration Experts
Our team has extensive experience migrating websites of every size and scale, from platforms with thousands of pages and hundreds of unique templates to massive content inventories, including case studies, blog posts, success stories, media libraries, campaign pages, product and service webpages, webinars, events, or news sections.
04
Strategic Migration Partner
Our team guides you through every phase of migration, from planning to comprehensive post-launch support. Receive detailed progress updates, training, and ongoing technical support to keep your site performing optimally.
What Clients Say
View all testimonials
Co-Founder & CTO
WPoets Technology completely transformed our online presence. From the sleek UI/UX design to the enhanced lead generation capabilities, we’ve seen tremendous results. The team listened to our needs, understood our brand, and delivered a solution that perfectly represents who we are.
The new platform is intuitive, fast, and visually stunning. It aligns perfectly with our brand and offers a seamless booking experience for our customers. The team at WPoets Technology exceeded our expectations.
Frequently Asked Questions
Why should I move from HubSpot CMS to WordPress?
A new WordPress site also offers stronger search engine optimization capabilities with tools like Yoast SEO, Rank Math, Google Analytics, and Google Search Console to improve your search engine rankings.
Plus, you get full control over your WordPress hosting, design, development, and integrations, ensuring better performance and manageable costs, unlike HubSpot’s closed ecosystem.
What is the cost to migrate HubSpot to WordPress?
Smaller HubSpot sites with basic content management cost less, while complex projects with complex functionality, API integrations, a larger number of unique designs, heavy customization options, and fast timelines cost more.
Contact us for a detailed quote tailored to your HubSpot to WordPress migration project.
How Long Does It Take to Migrate from HubSpot to WordPress?
For a small- to medium-sized website with standard HubSpot content, the HubSpot to WordPress migration process typically takes five to six weeks.
For a larger HubSpot site with high-volume website pages, landing pages, blogs, media files, complex content structures, integration of marketing tools, and extensive design work, the project may take up to ten to twelve weeks, including design, development, testing & QA, to ensure a smooth transition with zero data loss.
To provide an accurate timeline, our team performs a detailed audit of your HubSpot account, reviewing your sitemap, number of pages, HubSpot blog posts, integrations, and design requirements.
Want to know your exact timeline? Contact our HubSpot to WordPress migration experts for a custom estimate tailored to your specific needs.
Will I Lose My SEO Rankings When Moving to WordPress?
A few things that would be taken care of
- URL & content mapping: Map every URL to its new equivalent before launch.
- 301 redirects: Implement one-to-one 301s from old URLs to new pages to preserve link equity.
- Metadata & canonicals: Migrate meta titles, descriptions, and canonical tags exactly; incorrect canonicals are a common cause of ranking drops.
- On-page elements: Preserve heading structure (H1/H2/H3/H4/H5/H6), alt text, internal links, and schema/structured data.
- Sitemap & indexing: Submit updated XML sitemaps and monitor Google Search Console for crawl/coverage issues.
- Post-launch QA & monitoring: Run site crawls, fix 404s, check redirect chains, and monitor traffic & impressions daily for the first few weeks.
