How Creating a Digital Eco-system will aid the marketing of your business
January 15, 2019
Digital revolution has transformed the way we conduct business today. Thanks to the cyberspace, we now have buyers, sellers, advertisers, investors, sponsors and consumers interacting and conducting transactions with each other from remote locations across the globe.
B2B channels have been multiplied to a great extent due to the free and transparent medium that the industry stalwarts worship- the internet. In this dynamic, complex and relatively new medium, organizations have been naturally looking to adopt a reliable framework. This pursuit gave rise to the term ‘Digital Ecosystem.’
Digital revolution has transformed the way we conduct business today.
What is a Digital Ecosystem?
Mirroring the way natural ecosystems function, a digital ecosystem merely is the defined ‘structure’ consisting of the various digital activities that a company may carry out online- be it digital media marketing, engaging with the audience through their website, creating newer channels to advance their sales or even instituting a nexus with potential partners or associates.
A digital ecosystem unifies your brand, your product or service and your strategy to multiply profits. It also creates an ecosystem for the entire industry to come together, yes you read that right- a digital ecosystem may enable interaction with your competitors as well!
By meticulously managing your company’s digital ecosystem, you can also propel promotions for your brand, product or service. Let us explore the many perks of a digital ecosystem.
Strengthens Your Relationship With Customers
Creating a digital ecosystem that actively communicates with your core consumer-base through social media, email marketing, and search engine optimization will significantly reflect upon your company’s marketing targets.
Centralizing all channels of communication by linking it to your website will make your target audience feel better acquainted with your product or service.
Moreover, introducing participative functions on your website or social-media handles like accepting comments, testimonies, or creating external apps for customers will make the consumer feel ‘included’ in your brand. This goes a long way with fostering relationships in business.
A digital ecosystem may not only be restricted to your relationship with your customers, but also with potential collaborators.
A digital ecosystem may not only be restricted to your relationship with your customers but also with potential collaborators.
Businesses can create eco-systems which consist of a collaborative platform for many stakeholders like sponsors, investors or other companies whose product or service can be allied with your business. This may also bring competitors together and give birth to innovative solutions for the industry as a whole.
This type of an ‘automotive ecosystem’ is on the rise. It can be highly beneficial for streamlining costs and creating new avenues for developing or expanding your business.
Establishes a Free and Trustworthy Environment
Transparency is a major attribute of the digital world. The web offers the audience/consumers a clear view into each brand- through its website, social-media handles and other digital presence like apps. This has fostered a fundamental trust and connection with the consumer.
The various apps introduced by the Government of India are a shining example of how a digital ecosystem cultivates trust between the parties involved. Applications like GST Rate Finder, BHIM, UMANG, mPassport seva, Online RTI, etc. have instituted a free, transparent and trustworthy environment.
It has enabled a channel for citizens to participate equally with the government. Similarly, by establishing such an ecosystem for your business, you will essentially build a digital society of seamless interaction and open communication.
Reaches Far and Beyond
Digital ecosystems enable you to reach audiences that may be way beyond the ambit of traditional marketing techniques.
Digital ecosystems enable you to reach audiences that may be way beyond the ambit of traditional marketing techniques. The digital effort of JPMorgan Chase is an important example in this respect. The company has introduced digitization on a momentous scale by investing over $20 Billion to escalate its technological spectrum.
Naturally, this has been very beneficial to their bottom line. Digitization enables your business to expand its territory and explore untested markets.
Digital ecosystems are the indisputable future of businesses. They are contributing to the evolution of business processes every day and are a major wing of marketing in business.
Due to cloud technology, it is easy to regulate and manage these systems on-the-go. They not only refine communication but also propagate innovation within different industries. The major hurdle in the process of digitization is the cost of this technology as well as the tremendous IT support required to enable the system successfully. Yet, given the rate of contracting costs of technology, digital ecosystems will become very much viable in the near future. Hence, digital solutions (like the ecosystem) must undoubtedly be considered for marketing and promoting your business website.