Helping KhetiBuddy Reap a Better-Performing, Scalable WordPress Website

We began by immersing ourselves in KhetiBuddy’s mission and target Ideal Customer Profile. Our design team crafted a clean, responsive UI that reflected their AgriTech innovation while maintaining an earthy, trustworthy tone. 

On the development side, we built custom WordPress Gutenberg-based blocks from scratch, focusing on speed, scalability, and modular flexibility.

Mobile-first design, optimized performance, and a strong SEO foundation, including hreflang support and URL mapping, ensured the site was ready for growth.

The result is a modern, intuitive website that strengthens brand trust, improves content clarity, and empowers the marketing team to manage the website independently.

Discovery & Research

• Worked closely with the KhetiBuddy marketing team to understand their user personas. 
• Conducted competitor analysis to identify design gaps and performance benchmarks. 
• Introduced a collaborative process where Khetibuddy’s marketing inputs were aligned with our WordPress expertise, resulting in a balanced approach between business goals and technical execution.

Design Refresh

• We conducted stakeholder interviews with the leadership team of KhetiBuddy to understand their vision, brand values, and design expectations.
• Developed a design system with consistent typography, colors, and components to ensure scalability and brand alignment.

• We created wireframes and high-fidelity mockups that reflected the company’s dual identity, deep-tech expertise, and strong agricultural roots.
• Created mobile-first wireframes for every unique design to ensure usability on smaller screens. 
• Before moving into development, we presented mockups in Adobe XD so stakeholders could visualize user journeys upfront, reducing back-and-forth and ensuring confidence in the final design.
• Designed custom icons and visuals to highlight agritech features, using earthy tones and modern, tech-savvy aesthetics.
• Established a scalable design system with typography, color palettes, buttons, forms, icons, and reusable components.
• Provided visual assets and images tailored to KhetiBuddy’s content needs, ensuring design and storytelling stayed cohesive.

Development

• Instead of patching the old theme and plugin-heavy site, we started with a starter theme and built custom WordPress Gutenberg blocks. 
• This eliminated legacy issues caused by multiple vendors, reduced reliance on third-party plugins, and delivered a clean, stable, and high-performance foundation for the website.
• We created reusable, custom Gutenberg blocks for various sections within pages, including the Homepage, Product Pages, About Us, Contact, Careers, Industry, and many more.
• This empowered KhetiBuddy’s marketing team to build new pages in-house without relying on developers, drastically reducing turnaround times.

SEO Preservation During Migration

• Mapping of URLs and 301 Redirection ensured that all old URLs pointed to their updated counterparts, preventing traffic loss and broken journeys.
• Noindex & Nofollow was applied on irrelevant or duplicate pages, keeping search visibility focused only on high-value content.
• Hreflang implementation for global (.com) and Canada (/ca) versions prevented duplicate content issues and helped show the correct site to the correct audience.
• Indian Content–Canada Links Cleanup removed unwanted cross-country indexing issues that previously caused trust gaps for users.

Ongoing SEO Activities (shared by a third-party SEO agency)

• The client’s third-party SEO team continuously shared optimization tasks, which we implemented in a structured way.
• Internal linking updates were made by revising anchor texts and linking them to the most relevant internal pages.
• Meta descriptions and titles were updated to refine page-level metadata for better click-through rates and keyword targeting.
• GSC error fixes were carried out by identifying and resolving 404 errors flagged in Google Search Console.
• Batch content updates were applied from structured SEO sheets, where existing text was replaced with optimized text or internal link adjustments.

Hreflang implementation

• At the time of development, KhetiBuddy had both a global (.com) and a Canadian (/ca) site. To manage this effectively, we implemented hreflang tags so search engines could correctly differentiate between the two versions and serve the right one to users in their respective regions. This ensured proper search visibility, avoided duplicate content conflicts, and improved SEO performance in both markets.
• Later, as per the client’s marketing team’s decision, the Canadian site was consolidated into the global site. This made the hreflang setup redundant, but the structured approach we had taken ensured that all SEO signals, redirects, and content mappings remained intact, minimizing ranking losses during the transition.
• Our approach included:
  • Conducting a full audit of both sites to identify overlapping and unique content.
  • Setting up hreflang tags and testing them thoroughly for both versions.
  • Coordinating with the client’s SEO team to align on URL structures, internal links, and redirections.
  • Maintaining detailed mapping sheets so that when the .ca site was sunset, all references and SEO equity seamlessly passed to the global site.