John Jantsch of duct tape marketing fame, wrote a blog post filled with good advice on how to use WordPress blog as referral generator for business or company.

With any commitment at all your team could produce a local, keyword rich, content asset that would turn into a valuable resource for your clients and prospects and a logical referral generator for every member of the contributing team.

I have quoted one of his idea’s above, go read rest of it on his blog for more useful ideas and suggestions.
If you need help implementing them on your blog then let us know, we are here to help.